Turn Your Calling Center Into a Cash Machine Center.

Need more business? Could you use more sales? If so, consider having your telemarketing script written by a professional script writer.

Getting a call from a telemarketer is about as welcome as a wet dog at a wedding. I can make your call welcome.

When I was young, my mother and I worked together for several firms. We got leads for salesmen over the phone. In those days, it was easier. People didn't mind getting unsolicited phone calls as much as they do today. It was still like pulling turkey's teeth to get a lead! Telemarketing has never been a walk in the park.

For all of the negatives, however, telemarketing will become a $480 billion plus business by 2009? Business to business telemarketing sales are expected to jump to $268.3 billion from $220.3 billion in 2005.

The Direct Marketing Association's most recent report forecasts predict that business to consumer telemarketing revenues will climb to $212.9 billion from $182.3 billion in 2005. That's a lot of money. Are you getting your share? Or are you leaving most of it on the table for someone else?

But, it's easy to sell B2B on the phone.

Are you serious? Oh, people in a business may be more polite to the caller. But they too hate unsolicited phone calls. In fact, after I buy something from a firm and they call me to see if they can get more business, I usually stop doing business with that firm. My time is too valuable. If I want something, I'll get it without a phone call from a telemarketer. That's the way most folks think. In business and in their homes.

I know how to get people to want to listen to what you have to say and to become interested in your offer. Now, if you have a bad product or service, I can't help you. I don't even want to. But if you have a worthwhile product or service and offer, I can get leads and orders for you. How? With a powerful, dynamic telemarketing script.

There are millions of dollars to be made by smart telemarketers with an above-average script. Otherwise, you'll bleed money.

What Kind of Telemarketing Script Do You Need and What Does One Consist of?

While telemarketing to consumers in their homes is now a risky affair, telemarketing business to business is thriving. Picking up the telephone and calling a businessperson with an offer of interest is a fast, efficient and effective way to sell your services or products.

But keep in mind that you only have a few minutes to set you appointment. You have to get your message across in 350 to 750 words --- depending upon the type of script you use.

There are three basic types of telemarketing scripts:

1. The Verbatim Script
2. The Guided Script
3. The Outline Script

Each telemarketing script has its place. An experienced sales writer will know exactly which type is best for your business.

I specialize in copywriting for the financial industry. That includes real estate, banking, insurance, investments and related fields. But I write sales copy for most any industry. Having an intimate knowledge of your business is not necessary. If a copywriter is experienced and well-read and able to pick up things quickly, as I am, writing for any industry is easy. Few business are as hard to understand as the owners and officers would like us to think.

Before writing begins, I ask you a few key questions.

You first need to know and understand your business environment fully. Then you need to give me that information.

1. What is your product/service and market? Tell us every feature, every benefit and every niche.

2. Who composes your call universe? Do you know your real audience? Is it a business or consumer universe? We want to tailor your message to the specific organizational structure or lifestyle.

3. Who is the decision maker? You never want to waste time with someone who can't make buying decisions. So tell us about the decision maker because that's who we're directing the message to.

4. What are your competitive advantage? You may "think" you know. But chances are, you don't. Most business people don't really know what their competitive advantage is. They don't know their unique selling proposition.

One of the main things I do before I begin writing the telemarketing script is to find out what your competitive advantage is. What your USP is. That way I can create a script that will sell. You will get a more qualified lead.

So if you need a powerful telemarketing script that will get you appointments, fill out a request for a quote. An investment in a dynamic sales script will pay for itself quickly and many times over!

Please, call or ask for a quote only if you have a viable product or service. It's hard to sell or get leads over the phone at best. If your product or service is not good or effective, no amount of great copywriting will make it good.

If, however, you have a good service or product, I can get leads for you. Don't trust your telemarketing script to a junior copywriter or yourself or someone ill equipped to write an effective, hard-hitting, business-getting sales script.

Telemarketing today is not like it used to be. I know what it takes to open doors for you. Contact me now. It's the smart thing to do.

In some options, I provide answers to objections and other valuable information. The answers will be specific for your business and not off-the-shelf answers.

Now, if you only have a few bucks to spend, buy a template. My service is reserved for small to large firms who know the value of a professional script and can afford to pay for it.

It's hard as hell to get appointments and to sell over the phone. It's ten times as hard to sell over the phone than on a Web site or by direct mail. But it can be a major money-maker for you. Can you afford not to pay someone who really knows how to get the business for you? You can pay less. But you'll also get less. What's it worth to you to get business using telemarketing? Why not turn your calling center into a cash machine center?

Susanna K. Hutcheson, Creative Director
6505 E. Central #106, Wichita, KS 67206
Voice: 316-665-6904 Fax: 425-962-0404