Susanna's Recommended Resources for New and Would-Be Copywriters.

While I can't answer each request for advice individually, I am providing you with a list of resources. If you're a would-be copywriter or a beginning copywriter, these are resources you will find valuable. I know I have. Please do not ask for private advice unless you can afford to pay for it. I'm sure you understand. When you've been in the business forty years, you won't have time to offer free services either.

If you want my personal consultation, click on the Pay Now button to your left. The fee is $375 for up to one hour of email consultation. I'll get with you as soon as I can with further information and to discuss how I will help you. Please, do not ask for free advice or help. I can't provide my time and service free to anyone. I'm sure you understand.

Books

• Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
• Influence: The Psychology of Persuasion (Collins Business Essentials)i
• Tested Advertising Methods (Prentice Hall Business Classics)
• The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
• The Robert Collier Letter Book
• My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
• Words that Sell, Revised and Expanded Edition
• Breakthrough Advertising
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
• Ogilvy on Advertising
• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

There are many other fine books. You'll have to search for them yourself. These are in no special order. I've read them all. Some more than once. A few are classics. Some are very old. Some fairly new. But they'll all help you to be a better copywriter and to learn what it's all about.

Additional Resources

Knowing what to charge is probably the most difficult problem to the new copywriter. You will absolutely need to know what other copywriters are charging and how they work. To do that, you'll need this guide to copywriting fees. Every copywriter who earns a living at his or her craft owns a copy of this book and it's new companion. Both books can be downloaded. Buy it, read it and keep it handy at all times. It will make you a ton of money.

Here are some additional resources of many kinds that you'll find most helpful in your career and learning process.

Your First Copywriting Client In 14 Days Or Less Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

• Power Marketing Summit
• Get your important trademark now
• Legal Documents online service
• Copyright your important documents
• Incorporate your business now.
• Muscle Phrases for Writers & Speakers
• Basic Legal Document Preparation

I hope you find these resources helpful. I'll try and update this page from time to time. So check back if you want. And my best wishes to you.

Susanna K. Hutcheson