Advertising Copywriter With a Proven Track Record. When Experience Counts, You Can Count on Her.

Dare to hire experience.
Dare to make a change.
Dare to get the best to be the best.

Susanna K. Hutcheson is a freelance copywriter with years of copywriting experience. In addition, she is an Internet pioneer. Susanna was conducting a copywriting service online before there was a Web, before there was a browser. Everything was text. And doing something capitalistic like making money online was frowned upon.

She started marketing for copywriting clients on the old Compuserve, a system that only those with technical knowledge and skill dared to use. Susanna didn't really have either. But she dug her heels in and learned and it paid off.

"I got lots of flames in those days," she says. She used to get e-mail from people telling her to get off the Internet because it wasn't designed for a copywriter.

Susanna told them that in a year or two the Internet would be all business and they would be pushed to the side or relegated to their own corner of the net. The rest, of course, is well documented history.

Susanna taught a class in writing at Los Medanos College in California.

To take a visual look back on me and my career, take a look at these photos.

Susanna's copy has helped many businesses to double, triple, even quadruple their conversion rates.

She writes everything from sales letters and radio commercials to Web site copy and direct e-mail. She writes anything you need to be successful in your online or offline marketing.

Some of Susanna's Marketing Highlights.

One of her sales letters achieved a control-beating 93% response.
One of her ads brought in 600 responses for a high ticket item in only 45 days.
A radio commercial she wrote got people calling for appointments immediately after it aired.
Direct mail packages she wrote made many people wealthy.

Susanna is written about in numerous popular books and publications, including Marketing Online by Marcia Yudkin and in some of the famous Jay Conrad Levinson Guerrilla marketing books. She also appears on a number of radio and television programs to discuss advertising, marketing and public relations.

Susanna knows and understands what it takes to write a good ad --- an ad that sells for the client.

Susanna will be listed in "Who's Who in America", "Who's Who in the Midwest" and "Who's Who of American Women."

Susanna was asked to sit on the Board of Advisors for BackChannelMedia, a Boston DRTV agency. But she opted to concentrate on her own business and her philanthropic work instead.

Susanna gives 25% of her personal income to several charities and plans to increase that percentage in a few years. She also funds and administers two college scholarships on behalf of her family. Susanna is an active member of The Women's Sports Foundation, the Wichita Independent Business Association (WIBA), National Association of Professional Women, The Humane Society of the United States and The American Society for the Prevention of Cruelty to Animals (ASPCA).