Here's more of what people say about professional writer Susanna K. Hutcheson and her dynamic copywriting technique

A professional writer for many years, Susanna specializes in online copywriting, direct mail, email and more. She is a professional writer who packs a punch and gets results. Your ROR and ROI will increase as soon as you begin using her copywriting. Just ask her clients!

NOTE: Cecil Hoge was a very successful businessman. He was also in the advertising business and owned a highly-respected advertising agency in New York. Unfortunately, he is no longer alive. I have reproduced his letter exactly as he wrote it.

A LETTER OF RECOMMENDATION

The following is a letter of recommendation from Cecil C. Hoge, Sr. Hoge was the author of The Electronic Marketing Manual and other successful marketing books. He was also Chairman of Harrison-Hoge Industries, Inc. In New York.

To any marketer who seeks
to increase continually sales
& profits at an ever shrinking
cost per dollar spent.

HOW TO GET TOP TALENT FREE LANCE WRITING
STRATEGIC CONSULTANT TO SELL YOUR PRODUCT OR SERVICE.

One solution is to call Susanna Hutcheson. Her work is productive and her cost realistic and highly competitive. More important, there is a good chance that she will be a free consultant, strategist and creative planner and writer with what she charges you a small minority of the profits that her work creates for you.

Susanna is competent, workmanlike and confident. I met her online one lucky day. After a few months of getting to know her and seeing more and more of her work for others and then for me, I was impressed with her quality, variety and profitability for clients of her work sufficiently to write a story about her in my newsletter, The Electronic Marketing Analyst. Since then I've got to know her even better and studied more and more of her work. We often E-mail each other and phone as well.

Her flexibility is sufficient to make her competent for a wide variety of assignments to sell or publicize many kinds of products and services- She has great strengths in direct mail, from letters to complete mailing pieces. She is expert at mailing cold names, following up inquiries, developing a rapport with a customer base and getting more dollars of sales and profits per name than was possible before. She is very good at simple short low cost ads in targeted media to secure qualified leads that her writing can convert to saIes.

Few people in the country know as much as she does about how to use online services for marketing by the uses of PR to expose your product or service to special interest groups. She is excellent in the use of classified and other online advertising. She's particularly skilled in getting her clients on the Internet and getting more from the Internet for them. She acquired this skill in the best way possible - by promoting her own writing skills with her own PR and ads.

I have one suggestion considering Susanna. Do not use her for an isolated writing job for which you have no means of measuring the results Instead consider her a potential trusted associate in your marketing plans. Orient her thoroughly to your objectives. Get her consulting advice before she writes a word. Then test what she writes in a way that you can measure and use her in a continued manner assuming that what she initially writes works for you That way over a period of time and used regularly, Susanna will have the maximum chance to get further incremental increases in sales and profits for you She will, with your approval, make further recommendations and writes additional copy to project your initial success, get more out of it per dollar spent and then proliferating in more media and in different ways.

Susanna and I have been able to help each other and work together more closely, entirely by e-mail, phone and the post office and are now starting a radio show together

Very truly Yours,

Cecil C. Hoge, Sr.
Chairman Harrison-Hoge Industries, Inc.

PS: Susanna is a forthright, fine person. No writer is suited to every assignment and Susanna, as soon as she hears your marketing problem, will tell you if she considers that it's not something that she is the best person possible to do it. Susanna sells for clients (for whom she is suited) successfully enough and is sought after enough to give her the luxury to only work to sell products and services (and for clients) in which she has great faith. She likes a stimulating marketing challenge. If you have one, call her.

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