RELEASE DATE: 11/28/2008
Abandoned Online
Shopping Carts Topic of Marketing Podcast
More than one-half of all online
shopping cart sessions end in sales not being completed.
The sixth and latest episode of The Susanna Hutcheson Power Marketing Show
deals with this serious problem.
Wichita, KS (POWERCOMM) Nov. 28, 2008 -- Susanna K. Hutcheson, producer of The Susanna
Hutcheson Power Marketing Show, says that studies prove over one-half of all
online shopping cart sessions end out with no sale being made.
"The first thing you need to do is make the end of sale experience a good
one. It must be easy and transparent. Users expect to know immediately what they're buying, how much it costs, what the shipping charges
are. They want to know the sub-total," Hutcheson says in the marketing
podcast.
Hutcheson says the merchant should not use any more than six pages to complete
the checkout process and it's best if they use less.
"Shoppers
want to make their purchase and get on with life. They buy online because they
hate lines and they just prefer the convenience. So, make it convenient,"
she adds.
Hutcheson also says that many online shopping carts are
disorganized. Users constantly run into problems. Perhaps they can't update their cart or change quantities or they don't
know how. Perhaps they have a promo code but you don't
tell them when they can enter it. Is it the next page? Or
do you shock them by taking them all the way through without allowing them to
enter a promo code? If you do, they'll never return
and they may even cancel the current order.
The Susanna Hutcheson Power Marketing Show is a weekly podcast and comes out
every Friday. It is a Power Communications production.
Power Communications is a professional copywriting service located in Wichita,
KS and does business all over the world. The firm has been
online for over a decade.
The main Web site is http://www.powerwriting.com.
The podcast page is http://www.powerwriting.com/podcast.html.
About Power Communications LLC:
One of the oldest copywriting
services on the Internet, Power Communications is owned
by creative director, Susanna K. Hutcheson. Hutcheson is an award-winning
journalist and long time magazine writer, editor and copywriter.
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CONTACT
INFO:
Power Communications LLC
Susanna K. Hutcheson
6505 E. Central, #106
Wichita, KS 67206
USA
Phone: 316-665-6904
Fax: 316-684-0457
powerwriter@powerwriting.com
http://www.powerwriting.com
