Power Communications Current Podcasts Helps Marketers
Discover How To Use Articles.
The Susanna Hutcheson Power
Communications Power Marketing Show offers up advice on how to use fresh
articles, written by you, to increase your sales and make you an expert to go
to.
FOR
IMMEDIATE RELEASE
PowerComm (Power Communications) - Nov. 18, 2008. -
The new podcast, produced by Power Communications and starring copywriter and
creative director, Susanna K. Hutcheson, has a new show out. In the show,
Hutcheson describes how she started her own online career by using articles and
putting them in the old CompuServe Library.
"Back then there was no Internet as we know it today," she says.
Hutcheson met a famous and well respected marketing
expert online, Cecil C. Hoge, Sr. Hoge
taught Hutcheson how to use the articles to get people to call her and hire her
for projects. That's how her business grew and
prospered.
Hutcheson tells this story in the new show. And, she
tells listeners how they can do the same thing and become the person to go to
in their own niche.
Hutcheson says in her show, "If you will start now to research and write
just two articles each month, you will find yourself becoming the go-to person
in your niche. Is it easy? No. It really does take work. Writing is hard work.
Research is even tougher. What you write and how you write it must be good and
it must be as professional as you can make it. Why?
Because there are lots of really good writers online
and they have articles all over the place. You’re
competing with many of them. But, here’s the good
thing --- you’re only competing with those in your niche. So that narrows it
down considerably."
She adds that the sort of you should write an article that will be of value to
the readers. You should target the article to the same people who would be good
prospects for your service or product. But don’t give
away any trade secrets. Just write enough to give value but not enough to take
business away from yourself.
The Susanna Hutcheson Power Marketing Show comes out every Friday.
The podcast is available at http://www.powerwriting.com/podcast.html.
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