Copywriting & freelance writing samples of Susanna K. Hutcheson

Need a freelance advertising copywriter or direct mail copywriter with decades of experience? Take a look at some of my copywriting samples...

As a professional copywriter with years of experience, I've collected lots of samples of my advertising copywriting, feature articles, news stories, radio spots and other items. What you'll find on this page are just a few of these writing samples.

Some of the writing you'll find on this page are advertising copywriting samples such as sales letters, brochure copy, flyers and radio spots. You'll also find some Web sites I've written. But you'll also see a few samples of my news articles, feature articles and advertorials.

Our legal department says we must say the following: Everything on this site, including the items on this page, are copyrighted. Do not copy or use any of this material for any purpose. They are here only to show you samples of our work. They're not for your private swipe file or any other purpose. Violators will be prosecuted.

Here is a newsletter that our marketing director, Bill Steinhardt, writes and designs for Mechanical Contractors of Greater Kansas City, a regular client. We can do the same for you.

A video marketing company wanted five of its pages rewritten with SEO (search engine optimized) copy. This is the SEO copy I wrote for them. It is in a PDF file and you will see it as the client received it, including the meta tags I created for the copy. The client selected the keywords and phrases. I will add my input when necessary. In addition, you will see how the site looks before I did the design and after I redesigned it.

A full page print ad I wrote for Backchannelmedia. I wanted a better design but this is what they came up with. It first appeared in Response Magazine December 2006 and continued to run for several months.

Sometimes a client only wants an edit of copy already written. There are times when the copy is so bad that a full rewrite is in order. Other times, the client simply can't afford a full rewrite. So, in that case, I edit the copy provided by the client.

I edited a long sales letter for a Web site for the Internet Summit 2006 DVD program. The result of the edit was good and the client was pleased.

A Web site I recently completed, including the design, is this site that belongs to my company. It is based on the style advocated by Maria Veloso in her highly-acclaimed book, Web Copy that Sells.

Radio Commercials I've written. Here you'll find a small collection of radio spots I wrote for clients and also directed and had them professionally produced.

Web site Copy

Lenson International needed a special microsite where they could send people for a special offer. I wrote some post cards for them inviting people to this landing page, which I wrote. This is a PDF file. You will see the Word document as I presented it to the client and then you'll see the actual site that resulted.

From time to time, we have a special client with special needs. Our client, Constantinos Tsalas from Greece, has a wonderful business. We were honored to be selected to write the copy for a special section of his Web site promoting a unique piece of art. You can visit the Web site here. Notice how we used a very special type of copywriting and advised this special Web page design.

To get people to the Web site to make a purchase, we wrote this email sales message. This project was a combination effort of myself and my associate, Bill Steinhardt.

This is a quick rewrite and repair job I did for Managed Links. You can see the before and after of the copy for the Home Page. This rewrite shows what can happen when the copywriter changes bad copy and bad headlines into copy that Wows. You'll see the difference immediately and so will the client if he's smart enough to use the copy. Unfortunately, a few clients opt not to use a copywriter's copy. They do so at their own peril. (This is a PDF file.)

This is the home page I wrote for a ringtone affiliate in the U.K.

The Powerwriting team wrote this U.K. site. This is a PDF file.

This is a home page that I wrote for url2image.com. The client only wanted the home page written so I didn't write the rest of the site. This PDF file shows you the way it looked before I wrote it and after I wrote it. File size is 85KB.

This is a PDF file of the before and after of a Home Page I wrote for Professional Strategies, Inc. I didn't write the rest of the site copy but the Home Page copy is strong enough and long enough to carry the entire site and increase conversions by a tremendous amount.

Also as a side note about this page, Google indexed it high in its search engine before I was even finished polishing the HTML for the client. It had not been indexed before. Good SEO copywriting can do wonders! By the way, I don't usually do design or html. But I did help this client with the CSS file and the HTML coding.

I wrote the copy for the Home Page for a San Diego driving school site. Download the before and after versions here. 108KB

I also wrote an ad for them to put on Craigs List. You can see it here. This is a PDF file.

This is a special Vendor Page I wrote for LearnKey Training on the Arcamax site. This is a PDF file. Size is 48KB.

Clients who sell information products often prefer to use Vendor pages or Sell Pages. They are actually long sales letters.

Lead-generating and order-getting direct mail

Direct mail will always be a killer marketing method. American Financial Services (AFS) hired me to write a direct mail package. When I presented the copy to them I was told that most copywriters have to "rewrite the copy several times before they get it right."

"You got it right the first time!", I was told. I attempt to do this for all my clients. I don't make a habit of rewriting. That's why I get it right the first time.

Here is a sales letter and flyer that I wrote along with some envelope teaser copy. Download the PDF file here.

This is a large, impressive brochure I wrote for Afterburner, Inc. It made a handsome brochure for the company and got their message out in an exceedingly effective way.

LifeStoryInc.com

When selling by direct mail you most often need at least a four-page sales letter and often some other elements. In this direct response package for LifeStoryInc.com I wrote such a package. This is a business to consumer (B2C) example.

WGL & Associates

This is a brochure I wrote for WGL and Associates. It is a color brochure. But for the purposes of showing it here, I've put it in B/W. It is in PDF format.

A very successful press release I wrote for WGL and Associates. Note: There is a misspelling in the press release. But we're providing it to you as the client sent it. It is not a Powerwriting typo --- although we DO make mistakes. PDF.

This package did extremely well for this firm. After a short time the business really began to take off because of the direct mail. It included two letters, a brochure, a press release and fulfillment material. It was a two-stage mailing.

800-Discount Club

This package consisted of an order-getting letter, lift letter, agreement and writing on both sides of a business card. A most effective package, this is a complete order-getting package and works well for many clients.

EDGAR B FURNITURE

This colorful direct mail package for Edgar B, the national furniture source, contained copy and photos on the unusual envelope. I also wrote a large brochure, two letters and an agreement. The effect was stunning.

Here is a direct mail package I did for Millennium Investment & Holdings of Colorado. This mailing consists of a lead-generating sales letter, a buck slip and envelope with teaser copy.

I did a number of follow-up packages for them for each of their ventures.

FrostByte Software

This small software firm had a need for a one-stage mailing. So I wrote them an order-getting letter plus some follow-up letters. We advised them to use color type in both the letters, envelopes and order form and it pulled well for them.

Target Media, Inc.

This is a 24-page booklet I planned and wrote for Leaders Club. It is proving to be a very effective tool in their marketing. The booklet is used by their members as a recruiting tool. Everyone makes money from the booklet. But more importantly, it helps each member increase his or her business. At the same time, it is a valuable teaching tool to all who read it.

All sorts of writing and copywriting

Here are some PDF files you can download if you have a serious interest in hiring Powerwriting. The samples in these files are actual projects written by Susanna for her clients. They are copyrighted and may not be used for any reason other than to introduce you to our service and show you some of what Susanna has done for others.

We often do newspaper inserts and other types of collateral. Here is an insert written and designed by a Powerwriting associate. We can do the same type of work for you.

Samples of news feature and magazine articles I've written. These are just a few of many thousands. Size of the PDF file is about 1MB.

Samples of general projects such as sales letters, brochure copy, etc. File size is 388KB.

Samples of advertorials. PDF file. 1.06MB.

Here is a vintage copywriting treatment.

Yes, I was writing before writing was cool. This audio is a 1972 production. I wrote the copy for a sales training series for Tanner Publishing. Notice the low prices and the ancient way we talked and wrote! You would never catch a writer ending a sentence with a preposition in those days. But you just might enjoy it and, hey, you might learn something. This is about 22 minutes long.

While we're on the subject of vintage advertising, here is a direct mail piece written in 1916! And no, I did NOT WRITE IT. In fact, that was the year my mother was born --- that's how old this rare sample of vintage advertising is.