Advertising and marketing advice from Susanna Hutcheson, creative director of Power Communications. http://www.powerwriting.com/podcast.html Copyright Power Communications LLC http://blogs.law.harvard.edu/tech/rss en-us Fri, 23 Jan 2009 04:24:37 -0600 powerwriter@powerwriting.com(Susanna Hutcheson) Fri, 23 Jan 2009 04:23:39 -0600 FeedForAll v2.0 (2.0.2.9) http://www.feedforall.com Get new, powerful marketing ideas from Power Communications. Advertising and Marketing advice from the creative director of Power Communications, Susanna Hutcheson. Each show will be unique and some will have guests. We will also have news and ideas from the world of advertising and marketing. Susanna K. Hutcheson Susanna K. Hutcheson powerwriter@powerwriting.com Advertising, marketing, hutcheson, powerwriting, internet marketing, online marketing no no weekly http://www.powerwriting.com/podcasts/podcastalbum.jpg http://www.powerwriting.com/podcast.html Advertising and Marketing Advice 141 141 This week, our guest host is Michel Fortin, copywriter and Internet marketing expert. Michel discusses the topic that Susanna discussed last week. But he puts a different spin on it and has a few ideas of his own. He gives you a unique way to look at words in your marketing. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP11.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com E37065ED-CE89-4DE9-B37C-D9776BE038FC Fri, 23 Jan 2009 04:17:22 -0600 http://www.powerwriting.com/podcast.xml 10 Words To Replace In Your Marketing In 2009 This week, our guest host is Michel Fortin, copywriter and Internet marketing expert. Michel discusses the topic that Susanna discussed last week. But he puts a different spin on it and has a few ideas of his own. He gives you a unique way to look at words in your marketing. 00:24:59 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no Susanna discusses a recent article that was published on entrepreneur.com and gives her take on the words that work in marketing and those that do not. It will be followed up next week with a differing opinion by guest host, Michel Fortin. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP10.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com BD64F7B0-BD7E-4C58-94A5-1FB149466DC0 Fri, 16 Jan 2009 04:27:48 -0600 http://www.powerwriting.com/podcast.xml 10 Words To Avoid In Your Advertising In 1009 Susanna discusses a recent article that was published on entrepreneur.com and gives her take on the words that work in marketing and those that do not. 23:48 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no Susanna discusses some very special shows and guests coming up in January and Feburary. This is not a regular show but a new announcement you won't want to miss. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-Promo1.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com 3134BE42-46B7-4ABA-9D6E-0094C4195C01 Tue, 23 Dec 2008 10:00:05 -0600 http://www.powerwriting.com/podcast.xml Special Announcement About January Shows. Susanna discusses some very special shows and guests coming up in January and Feburary. This is not a regular show but a new announcement you won't want to miss. 4:48 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no People make lots of mistakes on their Web sites. Many of them cost you sales. This week, Susanna discusses the major mistakes that people make and how to easily correct them. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP8.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com 25229EC3-5A57-4052-9938-7ED0C8C254F4 Fri, 12 Dec 2008 07:21:44 -0600 http://www.powerwriting.com/podcast.xml The Most Common Mistakes People Make On Their Web sites People make lots of mistakes on their Web sites. Many of them cost you sales. This week, Susanna discusses the major mistakes that people make and how to easily correct them. 21:16 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no Very few online businesses use news releases. Most of those that do, don't know how to use them effectively. This week we address this problem. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP7.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com 7206E4AC-3BF5-4863-9DA1-27817E84040E Fri, 5 Dec 2008 04:22:53 -0600 http://www.powerwriting.com/podcast.xml How To Use News Releases To Get Business Very few online businesses use news releases. Most of those that do, don't know how to use them effectively. This week we address this problem. 12:25 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no This week we discuss who over half of all shopping sessions end with no sale. The abandoned shopping cart is the dread of all online merchants. But, there are answers and we give you some of them in the show. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP6.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com A6D6F2C5-70A3-492B-823C-53397873DE7F Fri, 28 Nov 2008 04:43:53 -0600 http://www.powerwriting.com/podcast.xml The Abandoned Shopping Cart Problem This week we discuss who over half of all shopping sessions end with no sale. The abandoned shopping cart is the dread of all online merchants. But, there are answers and we give you some of them in the show. 12:12 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no This week Susanna discusses how to use RSS fast changing Web content to get a higher search engine ranking and drive more traffic to your site. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow-EP5.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com 60909566-6C53-4DFD-A9CE-358DC5E2CE33 Fri, 21 Nov 2008 04:43:29 -0600 http://www.powerwriting.com/podcast.xml How To Use RSS To Get High Search Engine Ranking This week Susanna discusses how to use RSS fast changing Web content to get a higher search engine ranking and drive more traffic to your site. 12:50 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no This week we discuss how Susanna started her online business by writing and distributing articles. When you show your expertise through article writing, you gain a loyal following and begin to get your name around. Listen to this sure-fire method to show you're the right expert for the job. http://www.podtrac.com/pts/redirect.mp3/www.powerwriting.com/podcasts/PowerMarketingShow- powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com F038B86E-287E-4D5A-95DD-D398011EF3E5 Fri, 14 Nov 2008 04:44:31 -0600 http://www.powerwriting.com/podcast.xml Write Useful Articles To Show You're the Expert to Go To. This week we discuss how Susanna started her online business by writing and distributing articles. When you show your expertise through article writing, you gain a loyal following and begin to get your name around. Listen to this sure-fire method to show you're the right expert for the job. 11:32 Power Communications LLC business, advertising, management, writing, copywriter, copywriting, marketing, marketers no no Susanna Hutcheson discusses how you can advertise on and sponsor podcasts for far less investment than traditional advertising. She describes the advantages of podcast exposure for your business and the ways to find just the right podcast for your advertising. http://www.powerwriting.com/podcasts/PowerMarketingShow-EP3.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com FDF631A0-4EED-498A-B783-74EB9C50DFC4 Fri, 7 Nov 2008 04:19:54 -0500 http://www.powerwriting.com/podcast.xml Profit from Advertising on Podcasts - Discover Ways to Use This Exciting Format To Increase Your Income Podcasts are perfect advertising formats for many marketers. Moreover, the cost is far less than traditional advertising. Susanna discusses your options and how to get started. 13:00 Susanna K. Hutcheson business, advertising, marketing, copywriter, copywriting, powerwriting, make money, sales, selling, ads, podcasts no no This week's show looks into the people who did and did not advertise during The Great Depression. It also looks into successes and failures of today. You will learn why you should forge ahead despite conditions. http://www.powerwriting.com/podcasts/PowerMarketingShow-EP2.mp3 powerwriter@powerwriting.com(Susanna K. Hutcheson) Advertising http://www.powerwriting.com 460E4918-0685-4AAE-BCEE-B9496B2AD755 Fri, 31 Oct 2008 11:17:46 -0500 http://www.powerwriting.com/podcast.xml Should You Advertise and Market During a Recession. Susanna Hutcheson, creative director of Power Communications, discusses this important topic. She introduces you to people from the past who became rich from flying in the face of what seems the right thing to do. 13:00 Susanna K. Hutcheson business, marketing, advertising, recession, internet marketing, online marketing, copywriter, copywriting no no Should you use hype in your marketing? Susanna analyzes the issue and provides her advice based on her experience. http://www.powerwriting.com/podcast.html powerwriter@powerwriting.com(Susanna Hutcheson) Advertising http://www.powerwriting.com 78B84D5A-3A32-4969-A91A-A6CEBF53D27C Sat, 25 Oct 2008 11:58:37 -0500 http://www.powerwriting.com/podcast.xml Using Hype in Your Marketing Should you use hype in your advertising and marketing? Susanna Hutcheson, creative director of Power Communications discusses the issue. 10:00 Susanna K. Hutcheson advertising, marketing, powerwriting, powerwriter, hutcheson, internet marketing, sales, hype, selling clean no