Welcome To the Susanna Hutcheson Power Marketing Show!
The podcast with the different sound and the unique message
The Power Marketing Show is about helping you to discover powerful methods to advertise and market your product or service. I'll make an effort to get a show out weekly. But, I can't promise it. I will, however, be able to get one out at least twice a month. So, I invite you to subscribe to the show and you'll be notified automatically when a new show is ready for you to listen to --- at your convenience. The show is a weekly broadcast.
Show 11 - Jan. 23, 2009>>> This week, my guest host is Michel Fortin, copywriter and Internet marketing expert. Michel discusses a recent article that appeared on entrepreneur.com called THE 10 WORDS TO AVOID IN YOUR ADVERTISING IN 2009. He gives us his unique spin and some valuable suggestions.
"I don’t usually tune into podcasts. But I have to say yours is especially superb. Well organized. Well crafted. Well delivered. Also very informative and most interesting. Your high professionalism comes through from beginning to end. Being somewhat prejudiced, I liked your reference to my first copy chief, Gene Schwartz, who was described by Denny Hatch as the “king of bombast.” . . . Gene’s hype was restricted to the products he was selling, never to himself or his achievements. Your sound effects were particularly effective, and from my selfish point of view, I would have liked your music bridge to be shorter only because I was anxious to hear more quickly what you had to say after the intro. For a podcast you have put together so magnificently you deserve to have a large internet audience."
CEO, Steinhardt Direct Overland Park, KS
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