I don't know who wrote this article. I found it quite true and I feel it will be helpful to my prospective clients, clients and others who are thinking of hiring a copywriter.

How To Work With Copywriters

Most business owners don't know both how to find good copywriters and secondly, how to work with them.

Most people usually go for cheap copywriters and eventually pay the price for their actions in terms of lost sales.

Is there a chance to avoid making this same mistake?

Sure there is.

Just hire only good, well-known copywriters.

Well-known copywriters often charge more and are extremely busy. But they're totally worth it even if you have to wait for them for a couple of months.

Secondly, good copywriters are often also arrogant. This isn't arrogance per se but just the ego built up from the confidence that they can write well.

When you're contacting copywriters don't ask for the fee right away. Because that will tell them that you're price shopping and they won't respond to you.

If you're seriously interested in the success of your project, you should probably look at the value that the copywriters offer rather than their price.

Some additional thoughts . . .

I want to add a few additional points to this good article. In your search for the right copywriter for your project, you will find all sorts of personalities. Copywriters are all different.

Many of the top copywriters with years of experience and an excellent track record may come across as arrogant. Are they really? To some extent they may be. But, here's the truth.

Many clients think they can hire a top copywriter and offer them peanuts to do their project. They think any copywriter will be delighted to get any sort of assignment. Not so.

A good copywriter always has work. A good copywriter chooses who he will work for --- not the other way around. And, as the famous and arrogant copywriter, David Ogilvy said, "When you pay peanuts, you get monkeys."

Most copywriter, including the arrogant ones, have a good sense of humor. They're generally easy to work with if you listen to them and don't try to tell them how to do their job. But the good ones know they're good. They know their jobs and do it well. They'll make you a lot of money if you let them and don't try to boss them. You do your job and let them do theirs. When you do that, you'll usually be delighted with the results you'll get.

Don't insult a top copywriter by offering them a pittance. Either accept their offer (if you're lucky enough to get one) or turn it down. But don't try to get them to lower their fee. They're worth twice as much, four times as much, as you'll pay them!

When copywriters start out, they're paid poorly. I earned a penny a word when I started my writing career in 1967. We spend years paying dues. We even give a lot of our services away in the early years of our careers. Is it little wonder then that after we've served a decade or more in the business we demand more money?

When we have paid our dues and learned our craft and make our clients money, the table turns. Now we set our fees and get it. Those marketers who are smart and know their way around the business world gladly pay for our services.

A poor copywriter who is short on money and who earns small fees can only think of getting your money. Then he starts figuring out how to get the next client so he can get more money. How good is this for your sales copy?

A well paid copywriter can concentrate on writing the finest sales copy for you. He or she can concentrate on YOU AND YOU ONLY! He's not worried about money. She's not thinking about getting the next client. IT'S ALL ABOUT YOU.

That's the inside story.

You must decide how important your copywriting project is to you. Then, if you feel your business deserves a good copywriter, set out to find one. Then, let them do their job. Pay them well. Listen to them. They'll get business for you that you otherwise would never get.