Freelance copywriting rates - How much should you charge?
Let's face it. The most frequently asked question of any copywriter is how much they should charge for various projects. They don't want to overcharge and lose an important assignment. But they sure don't want to under charge and take a hit on a job.
So what's a freelance copywriter to do? Easy. I've discovered the answer and you can have it too.
The 2005 Freelance Copywriter Fee & Compensation Survey asked numerous copywriters of all skill and experience levels what they charge for various projects. All that information was put together and you can see for yourself who charges what and the perfect fee for you.
Oh, I know there are a couple free reports on the Web that give you some ideas of what you "should" charge. And you should have them to refer to. But the trouble is, they're based on variables that may or may not exist for you. They're not based on the real world of copywriting fees that copywriters on the Internet charge.
In addition, there is too wide of a range. You won't know where you should place your own fees within that range. But with Chris Marlow's 2005 Survey of Copywriter's Fees you will know! And that's the difference.
You'll also find out how best to structure your estimate...by the hour or the job?
What you'll discover in this report:
The 2005 Freelance Copywriter Fee & Compensation Survey is based on a questionnaire that was completed by 289 copywriters.
The copywriters answered 62 unique questions which provide a very useful and complete knowledge of copywriting fees in the real world and how they determine fees, plus lots of other valuable information.
You'll find out what copywriters charge for 20 different jobs.
You'll discover what copywriters charge for:
- print ads
- direct mail letters
- lift notes
- catalogs
- web pages
- newsletters
- emails
And for 13 other types of writing jobs.
Their hourly rates will also be presented to you plus what they earn yearly from their writing. You'll also see how they put together their estimates.
Would you like to have this information?
If you write freelance, you need this report. There's no question about it. It's as important as your phone line or your computer. It's an investment in your career and those of us who are in the know have the advantage. You should have it too.
With the information in these pages you will be able to set your fees with confidence. No more guessing. No more agonizing.
Here are some important facts and figures about earnings and fees that you'll discover in this important annual report:
- 39% of respondents earn between $50,000 and $100,000 a year. (13% earn over $150,000).
- the median fee for writing a lead generation sales letter is between $1,001 and $2,000
- the median fee for writing a web site home page is between $301 and $400.
If I may editorialize (and I may!) that's not nearly enough. Hey copywriters --- charge more. You're getting screwed.
Some other figures that will intrigue you . . .
- The #1 place where copywriters get new work is from referrals.
- 81% of those surveyed work from home in their own offices..
- 41% get paid in advance --- prior to beginning a project.
You'll also discover how much some well-known copywriters charge for their skills.
Discover what Denny Hatch, Bob Bly, Steve Slaunwhite and others charge for they work.
Shouldn't you own this report?
If you're serious about making big money in copywriting, you bet you should!
Stop leaving money on the table by estimating a figure that is too low? I know. I used to do it all the time and later I hated myself.
Why risk losing the job by submitting an estimate that is far too high? You'll scare off good clients. You don't want to do that either. Right?
Make the Right Pricing Decisions from the Start.
You don't need to price too low or too high. Now you can know just how to price your services. I use this method and recommend it to you. Read on.
New for Copywriters: No More Struggling Over What to Charge Finally, a large-scale survey that exposes copywriting benchmarks for 20 common copywriting jobs! Copywriting veteran Chris Marlow’s landmark Freelance Copywriter Fee & Compensation Survey™ Volume I has been selling like hotcakes since its debut in late 2005. Nearly 300 copywriters answer 62 probing questions about what they charge for 20 common copy jobs, what they earn in a year, what their hourly rates are, and much more. Get statistical pricing benchmarks for: • 2-page lead generating sales letters • Order-generating sales letters • Lead-generating classic packages • Publisher's renewal series • Lift notes • Magalogs • Order-generating classic packages • Order forms • Tri-fold self mailers • Letters for a lead-generating microsite • Letters for an order-generating microsite • Concepting • Print newsletters • Online newsletters • Full-page print ads • Home page copy • Quarter-page print ads • Web site copy • Catalog copy • Email letters Testimonials on the sales page reveals that this pricing guide has literally saved copywriters from thousands of dollars in pricing mistakes. According to Chris’ survey, 82% of copywriters think they price too low. Does this sound like you? If so, you’ll never find a better investment in your business than this pricing guide. The 66-page Freelance Copywriter Fee & Compensation Survey Volume I lets you price with confidence, helps you eliminate the stress of negotiation, and supports your goals of business growth. Testimonials show that many copywriters earn their investment back on their very next job. Check it out at the official Web site.
©2006 Susanna K. Hutcheson.
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