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"Online Video Brochures and Video Commercials are the Ultimate Sales Tools!"

Jump onboard the Internet video revolution! You can sell more with your Web site by adding a high quality, polished, professional online brochure to your content. It is a unique and exciting new Internet marketing strategy that works!

In addition, you can put up a powerful video commercial on Google or elsewhere and grab your share of the millions of people who tune into video advertising daily and who make purchases as a result.

The online video ad market hit $225 million in 2005 and is expected to reach $385 million this year, $640 million in 2007 and $1.5 billion by 2009 (eMarketer). Other projections range as high as $2.5 billion in 2010.

How Effective is Video on Your Web site and in Your Marketing?

A study by The Wharton School of Business proved that video boosts comprehension and retention by 50 percent over live presentations. Other industry studies have shown that video expedites buying decisions by 72 percent versus print. In addition, studies show that six times as many people prefer a video to printed information. How's that for effective?

Online Video Commercials are Powerful and They Work

The community of online video watchers is growing. ComScore reported that the number of consumers viewing videos online increased 18 percent between October 2005 and March 2006. The early adopters who watch are very engaged with the advertising they encounter, especially when it is relevant to their needs.

The Online Publishers Association study conducted in February 2006, surveyed a representative U.S. population sample of 1,241 Internet users aged 12 to 64 and reported the following:

  • 40 percent clicked a link or visited a web site mentioned in the video ad
  • 34 percent went to the advertiser's web site
  • 15 percent requested product information
  • 14 percent visited the store to check out a product
  • 10 percent forwarded the ad to a friend or family member
  • 8 percent made a purchase
  • Average viewing time spent with a video ad was 21 seconds

Lightningcast and other video advertising networks are focused on inserting commercials into video programming. The video ads that Google is placing, however, appear on conventional Web pages. Lightningcast sells video advertisements on about 150 sites, including Space.com and Nascar.com. And YOU can be a part of all this!

What is an online brochure? Here are a few actual digital brochures that our production partner created.

Note: The online examples demonstrate only a small part of the online integrated features you'll get with your finished online brochure or flash Website.

What You Will Get

  • Attract the attention of prospective clients like a magnet
  • More sales leads
  • More traffic to and interest in your website
  • Lower marketing expense
  • Easily communicate your marketing message every time it is presented
  • A hot link with a personal greeting in the name of the recipient
  • A unique sales tool that can be easily passed along between friends and colleagues
  • A sales tool that can be incorporated into your website
  • A sales tool that can be easily updated and delivery of your News and Frequently Asked Questions
  • A sales tool that can integrate mini-broadcasts/tutorials for smaller training, program, project, product, and general communication needs
  • A sales tool that provides linkage to websites and web-accessible printable PDF files
  • A sales tool that provides the ability to email your marketing message to clients and prospects
  • Provides the ability to track hits on your marketing site, activity within your site, and email communication from your site

We make sure the online sales presentation brochure or flash Web site is exactly what you want. We have you fill out a Customer Data Form.

Then we do your professional copywriting and create the script. Once you’ve approved the script, we quickly move to the actual production and voice-over. This step takes about 1 to 2 hours of your time. We do the rest.

Your professional video sales message will be online quickly.

Video is the future of Internet advertising. Don't you want to get in on it now? We can help you. We will write your script and have it professionally produced or, if you prefer, we'll just write the script and let you produce it or have it produced yourself.

Fill out the Request for a Quote Form now. We'll get back to you shortly with a fast, firm quote.

Take your Web site and your marketing to the next level. Don't get left behind. Get ahead of the pack. Use bright, crisp video to enhance your sales message and your advertising like nothing else can. Get your online video brochure or video commercial now.

Seeing It First

According to an article in The Wall Street Journal, Aspire Technologies Inc., an Orlando, Fla., company, has videos on its Web site demonstrating its QuoteWerks software, a sales tool that helps companies determine the pricing of their products.

Aspire Vice President Keith Carrington says the online videos have increased sales because prospective customers are able to see what the software can do and how it operates before buying.

Aspire has used their demonstration videos as training tools, which cuts down on calls to its technical-support team.



©2006 Susanna K. Hutcheson.