Schedule of Estimated Fees & Terms

These are fees generally charged by members of The Copywriter's Council of America. Our fees are within this guideline.

Print Advertisement . . . . . . . . . . . . . . . $400-$15,000+

Feature Article . . . . . . . . . . . . . . $100-$3,000+

Booklet . . . . . . . . . . . . . . . . . .   $600-$3,000

Brochure . . . . . . . . . . . . . . . . . . $200-$750/page & up

Business Plan. . . . . . . . . . . . . . . . . $1,000-$15,000+

Case History . . . . . . . . . . . . . . . $750-$2,500

Catalog . . . . . . . . . . . . . . . . $40-$125 per item or
$200-$750 per page

Direct Mail Package,
lead generation . . . . . . . . . . . . . . $2,000-$15,000+

Direct Mail Package,
mail order . . . . . . . . . . . . . . . . . $3,000-$79,577+

Self Mailer . . . . . . . . . . . . . . . . . . $750-$3,750

Postcard/double postcard . . . . . . . . . . . . . . . .$550-$2,000

Sales Letter . . . . . . . . . . . . . . . $125-$1,000 per page

Audio-Visual Script . . . . . . . . . . . . . . . $50-$500 per minute

Telephone Scripts . . . . . . . . . . . . . $1,000-$3,500+

Newsletter . . . . . . . . . . . . . . . .$150-$700 per page

Press Release (1 to 2 pages/Kit) . . . . . . . . . . . $750-$3,500+

Data Sheet . . . . . . . . . . . . . . . . . . . . . . $500-$800/page

Proposal . . . . . . . . . . . . . . . . . . . . $75-$500 per hour

Radio/TV Commercial . . . . . . . . . . . . $300-$850/$2,500-$25,000

Web Sites . . . . . . . . . . . . . $500-$1,500 per page

Microsite . . . . . . . . . . . . . . $5,000-$10,000+

Long Copy Landing Page . . . . . . . $3,200 - $12,000+

Short to Medium Length Landing Page . . . . . . . . . . $1,000-$4,000

TERMS OF BUSINESS

• A signed agreement with each project or consultation. Client must fill out a creative brief or questionnaire that will help us to perform a superior job of creative work.
• Copywriting fees are payable in full, in advance. No exceptions. No negotiation.
• Copy analysis, conference, and consulting fees are payable in full, in advance.
• Client pays expenses incurred for assignments including telephone calls, postage, courier and freight, duplications . . .
• All revisions must be assigned within 3 days of receipt of copy and are free of charge to client unless the revision is based on a change in the assignment made after copy is submitted.
• Rewrites not considered as free revisions are billed at our current hourly rate of $437.

Note: This fee schedule is valid for 90 days from date of receipt.

*LISTED FEES ARE A GUIDELINE ONLY. CALL OR FILL OUT QUOTE FORM TODAY FOR A PROMPT FEE QUOTATION ON YOUR SPECIFIC ASSIGNMENT.

ATTENTION: FUTURE CLIENTS AND FRIENDS

We generally offer prospective clients up to three options from which to choose. Our fees are in the professional range and we ask that prospective clients do not expect cheap services.

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