Copywriting fees: Fees charged by copywriters for various projects.

Here is a list of other respected professional freelance copywriters and their rates, as published in the 2004 Edition of ‘Who’s Charging What.’

These fees quoted are for a single direct-mail package such as a letter, enclosures and envelope.

Fees vary, quoted per project. Typical range for a multi-step direct-mail campaign: $23,400.00 to $54,600.00, more complex multi-media campaigns up to $78,000.00. Full-page print ad: $15,600.00 to $23,400.00. Royalties range from 2% to 5% of gross revenues resulting from use of materials, in perpetuity. Clients who do very large volume mailings may negotiate a royalty buy-out. Fee reduced by as much as 25% on “beat-the-controls” for established, large volume mailers. Comprehensive critiques: $900.00 per hour . . ."

Copywriter Fees - Market Rates

"Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your advertising billing fees."

-David Ogilvy

Copywriter fees vary greatly from writer to writer and project to project. There are no real standards. No right or wrong. Most copywriters charge according to their experience and skill and their market.

Copywriter's Survey of Fees
Copywriter's Council of America Copywriting Fees. Our fees are incorporated in this schedule.

A wise business person does not make price the main consideration in hiring a copywriter. You generally get what you pay for. A person with years of experience will make fewer mistakes and get better results for you in most cases. So when you pay more you are really getting the cheapest deal. Why? You'll make more money and that pays you back many times over any amount paid to the copywriter.

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What some copywriters charge

Copywriter Fees - Market Rates

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