Media Marketing Tool DRTV Research Specialists

Koeppel Direct a leader in DRTV Advertising.

DRTV Resources

Would you like to have your DRTV research or Direct Response Television-related Web site exclusively featured on this heavy traffic page? If so, contact us now at 316-684-0457. Gain valuable exposure and drive traffic to your site! Take advantage of our high ranking under your important keywords.

Breaking DRTV, Network and Cable Television News

[CaRP] Failed to open file:

[CaRP] Failed to open file:
TNS Rejects 3rd Bid From WPP
3 Jul 2008 at 3:08am
Posted by Steve McClellan, Adweek
Latest bid came shortly after the U.K.'s Takeover Panel ruled that the holding company must make a new offer by July 9 or exit the process.

Publicis Collapses Digital Units Into 'VivaKi' Division to Build "Value Creat...
30 Jun 2008 at 12:01pm
Posted by Steve McClellan, Adweek
New York Digitas was one the largest independent digital shops in the U.S. when Publicis acquired it 18 months ago for $2.3 billion. Now, as part of a sweeping reorganization of Publicis Groupe?s media assets, plans call for Digitas to evolve into a third global media brand, alongside Starcom MediaVest Group and ZenithOptimedia, with capabilities across the major media, including TV, outdoor and print.

GSTV Pumps Up :15s as Best Spots for Ad Recall
30 Jun 2008 at 12:01pm
Posted by Katy Bachman
Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study?s results, to be released today, June 30, showed ad recall for 15-second ads, and even 10-second spots, were more effective.

FCC to Scrutinize TV, Radio Product Placement
27 Jun 2008 at 9:31am
Posted by Katy Bachman
The increasing use of product placement on TV and radio has caught the attention of the Federal Communications Commission. On Thursday (June 26) the FCC voted unanimously to consider stricter rules for letting viewers know when advertisers have paid for products to appear within programming.

Multi-Platform Ads Boost Conversion, per Study
26 Jun 2008 at 10:09am
Posted by Shahnaz Mahmud, Adweek
Research also found that increased frequency yields better conversion rates

TiVo Pacts With TRA
24 Jun 2008 at 2:40am
Posted by Katy Bachman
Through the agreement, announced Tuesday (June 24) at the Advertising Research Foundation's audience measurement conference in New York, TRA will license and market TiVo audience data from 1.7 million subscribers as part of its TRA Media TRAnalytics service.

Nielsen Debuts 'Fusion' With Sony
23 Jun 2008 at 12:01pm
Posted by Katy Bachman
Nielsen provided a top-line look at some of the new metrics produced by NielsenConnect's new NielsenConnections service that could change or at least complement traditional TV ratings currency.

Magna: DVR Usage Climbs
23 Jun 2008 at 12:01pm
Posted by John Consoli
DVR impact on broadcast ratings is significant and growing, according to data released by media agency buying unit Magna Global USA. Magna?s research shows that while less than one fourth of all U.S. TV homes have DVRs, they account for 9 percent of the Big Five networks? TV ratings, and 15 percent of viewing by adults 18-49.

Market Research: Telecom Industry Stands to Make $1 Trillion over 5 Years Pro...
25 Jun 2008 at 7:25pm
Posted by CarlyZ
BOONTON, N.J. — Carriers and other providers in the global ICT (information and communications technology) industry can bring to bear an expansive array of technologies and services to substantially improve the environment while generating over $1 trillion in new industry revenue over the next five years, according to a new market research study from The [...]

comScore Releases Top French Web Rankings for May 2008
2 Jul 2008 at 4:55am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its May rankings of the largest and fastest-growing Internet properties and site categories in France based on data from the comScore World Metrix audience measurement service.

India and China Propel Internet Audience Growth in Asia-Pacific Region, Accor...
30 Jun 2008 at 10:41am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings on the Asia-Pacific market from its report “The State of the Global Internet with a Focus on Asia,” which will be presented via free Webcast from Singapore and Japan in July.

Americans Conducted Nearly 7 Million Searches for the Apple iPhone in April, ...
26 Jun 2008 at 2:57pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on “iPhone”-related search terms based on data from the comScore Marketer service, which showed that 1.3 million people conducted 6.9 million searches for iPhone-related terms in April 2008.

comScore CEO and CFO to Discuss Dynamics in Online Audience Measurement in Co...
25 Jun 2008 at 6:16pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, CEO and Co-Founder of comScore, and John Green, CFO, will discuss the dynamics in the online audience measurement industry in a conference call hosted by Jefferies & Co.’s Internet & New Media Analyst Youssef Squali at 10:00 a.m. (ET) on Thursday, June 26.

27 Million People Watched More Than 3.5 Billion Videos Online in the U.K. in ...
25 Jun 2008 at 4:40am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.4 million U.K. Internet users viewed 3.5 billion videos online in March 2008

comScore CEO and CFO to Discuss Competitive Dynamics in Online Audience Measu...
24 Jun 2008 at 7:24pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, CEO and Co-Founder of comScore, and John Green, CFO, will discuss the competitive dynamics in the online audience measurement industry in a conference call hosted by Deutsche Bank's Internet Research Analyst Jeetil Patel at 11:00 a.m. (ET) on Wednesday, June 25.

comScore Releases Asia-Pacific Search Rankings for April 2008
24 Jun 2008 at 1:33pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in the Asia-Pacific region based on data from its comScore qSearch 2.0 service, revealing that Google Sites led the region with 39.1 percent of all searches conducted, followed by Yahoo! Sites (24 percent) and Baidu.com (16.7 percent). comScore will provide a more comprehensive overview of Internet usage in the Asia-Pacific region during a free, live webinar entitle...

comScore Co-Founders Abraham and Fulgoni Win Ernst & Young Entrepreneur Of Th...
23 Jun 2008 at 2:00pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the company’s co-founders, CEO Magid Abraham and Chairman Gian Fulgoni, received the Ernst & Young Entrepreneur Of The Year® 2008 Award in the Technology category in the Greater Washington Region. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesse...

TNS Rejects 3rd Bid From WPP
3 Jul 2008 at 3:08am
Posted by Steve McClellan, Adweek
Latest bid came shortly after the U.K.'s Takeover Panel ruled that the holding company must make a new offer by July 9 or exit the process.

Publicis Collapses Digital Units Into 'VivaKi' Division to Build "Value Creat...
30 Jun 2008 at 12:01pm
Posted by Steve McClellan, Adweek
New York Digitas was one the largest independent digital shops in the U.S. when Publicis acquired it 18 months ago for $2.3 billion. Now, as part of a sweeping reorganization of Publicis Groupe?s media assets, plans call for Digitas to evolve into a third global media brand, alongside Starcom MediaVest Group and ZenithOptimedia, with capabilities across the major media, including TV, outdoor and print.

GSTV Pumps Up :15s as Best Spots for Ad Recall
30 Jun 2008 at 12:01pm
Posted by Katy Bachman
Gas Station TV is hitting the road with a new study to encourage advertisers to switch from 30-second spots, a standard TV unit, to shorter lengths. Conducted by Nielsen for GSTV, the study?s results, to be released today, June 30, showed ad recall for 15-second ads, and even 10-second spots, were more effective.

FCC to Scrutinize TV, Radio Product Placement
27 Jun 2008 at 9:31am
Posted by Katy Bachman
The increasing use of product placement on TV and radio has caught the attention of the Federal Communications Commission. On Thursday (June 26) the FCC voted unanimously to consider stricter rules for letting viewers know when advertisers have paid for products to appear within programming.

Multi-Platform Ads Boost Conversion, per Study
26 Jun 2008 at 10:09am
Posted by Shahnaz Mahmud, Adweek
Research also found that increased frequency yields better conversion rates

TiVo Pacts With TRA
24 Jun 2008 at 2:40am
Posted by Katy Bachman
Through the agreement, announced Tuesday (June 24) at the Advertising Research Foundation's audience measurement conference in New York, TRA will license and market TiVo audience data from 1.7 million subscribers as part of its TRA Media TRAnalytics service.

Nielsen Debuts 'Fusion' With Sony
23 Jun 2008 at 12:01pm
Posted by Katy Bachman
Nielsen provided a top-line look at some of the new metrics produced by NielsenConnect's new NielsenConnections service that could change or at least complement traditional TV ratings currency.

Magna: DVR Usage Climbs
23 Jun 2008 at 12:01pm
Posted by John Consoli
DVR impact on broadcast ratings is significant and growing, according to data released by media agency buying unit Magna Global USA. Magna?s research shows that while less than one fourth of all U.S. TV homes have DVRs, they account for 9 percent of the Big Five networks? TV ratings, and 15 percent of viewing by adults 18-49.

Mustard Belt Rematch: Hot Dog-Eating Contest
4 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Joey Chestnut goes jaw-to-jaw with rival Takeru Kobayashi again July 4th: Time to celebrate our freedom of choice to consume cured meats in sausage form at the annual Independence Day Nathan's Famous Hot Dog Eating Contest. This year, it's all about the rematch between six-time champ Takeru "The Tsunami" Kobayashi and American Joey "Jaws" Chestnut, who in 2007's historic showdown , wrested the Mustard Belt from Japan and retur...

Comedy Central's 'Gong Show' Judges Set
3 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Triumph the Insult Comic Dog, Brian Posehn and Steve Schirripa will be the pilot judges The contestants on Comedy Central's update of "The Gong Show" won't have to wait long to face one of TV's toughest critics, Triumph the Insult Comic Dog.

'Teenager' Impregnates ABC Family's Ratings
3 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
'Secret Life of the American Teenager' was the most-watched premiere for the network Despite ho-hum reviews, "The Secret Life of the American Teenager" drew in a record number of viewers to ABC Family.

'Sopranos' Star Lives 'Life on Mars'
3 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Michael Imperioli joins cast of ABC drama The reshaping of "Life on Mars" is continuing at ABC.

Report: Shannen Doherty Considering '90210' Return
2 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
No word on any original male cast members The folks behind the new "90210" are hoping to set up a reunion for the girls of West Beverly Hills High that includes Brenda Walsh.

TNT Wants a 'Cracker'
2 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Robert Duvall producing new version of Brit show The first American version of "Cracker" went stale pretty quickly, but TNT is hoping it can give viewers something better to chew on.

Tim Roth Believes FOX's 'Lie'
1 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
'Pulp Fiction' veteran will star in the drama pilot 'Lie to Me' Fresh off of brawling in the streets with the Incredible Hulk, Tim Roth is ready to tackle a different challenge: A network TV drama.

Four More Join CW's 'Privileged,' 'Easy Money'
1 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Katie Lowes and Jay R. Ferguson join Laurie Metcalf The CW continues to cast fresh new faces to its upcoming series.

TV Land Renews 'She's Got the Look'
1 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
Model search will premiere an eight-episode second season in 2009 TV has ordered up a second season of the reality series "She's Got the Look."

Bravo's 'Tabatha's Salon' Opens for Business
1 Jul 2008 at 3:00am
Posted by editorial@zap2it.com
'Tabatha's Salon Takeover' will target Los Angeles and New York salons Something wicked this way comes to Bravo in August.