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If you want to stay current with the world of marketing, visit SusannaHutcheson.com, Susanna's Online Magazine.

Susanna's articles from American Salesman.

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• Ways to Get More Business from Your Web site --- Web site Marketing that Works.
• Make 'em Drop the Bucks with Bullets!
• Seven Tips for Finding and Hiring the Right Copywriter.
• Email Etiquette
• How to Use the Media to Build Your Business
• Subject Lines that Sell
• How to Make Your Radio Spots Sell
• Things to Consider Before You Put up Your Web Site
• How to Build a Killer Web site
• How Sticky Should Your Web Site Be?
• How To Make Your Web Site A Revenue Producing Sales Vehicle
• What You Need To Know About People ---
  Human Nature And What It Means To You.
• You Can Lose Money With Direct Mail.
• Should You Cut Back on Your Advertising? What To Do In Hard Times.
• Don't Let Your Dot-Com Go Bust
• "It's About The Consumer, Stupid."
• Marketing For The New Millennium
• Make Them Want Your Email
• Tips for Direct Mail Success
• A Power Packed Offer Designed To Get You Results
• Tune Up Your Web Site For Maximum Profits
• The Big Ten Mistakes Of Direct Mail
• How To Begin The Response-Getting Sales Letter
• The Amazing Power Of The Sales Letter
• How To Use The Bait Piece And Get More Sales
• Make A Commitment To Your Marketing Plan
• The Follow-Up Letter . . . It's Critical
• Your Guide To Personal Development
• She Goes For The Gold
• How To Control Your Mailings

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