Home Famous Charles Atlas and Bodybuilding Magazine Ads

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Everyone wants to look like the guy in the ad --- Famous ads that sold a ton of magazines and courses and products

Nothing sells better than a picture of who you want to be or what you want to have. And that's the way the Charles Atlas Course was sold for many years. The ads worked. The method didn't.

Joe Weider, of Weider Publications, says that the Atlas method of Dynamic Tension can't work. Only weight lifting works. That's true. But these great ads made many young men for many long decades believe they too could have a body like this famous, handsome man --- Atlas.

Bodybuilding has long been a leader in great advertising. The people who own bodybuilding mags like Muscle and Fitness and all of the other ones are full of terrific ads. And they sell so much stuff it's obscene.

Take a look at these cool ads and you'll see why they worked --- and still work.

Here's what the famous Joe Weider, publisher of Muscle and Fitness, Flex and many other fine bodybuilding mags have to say about the creator and writer of the famous Atlas course.

"Tilney had another connection that shows what a fantastic writer he was. Back before he worked for Hoffman (Bob Hoffman) he created the Charles Atlas exercise courses that sold by the millions for years and years, which you can still buy today. I have to credit Doc's writing and the famous "97-pound weakling" ads because Atlas' system, Dynamic Tension, was a con."

Joe Weider in Brothers of Iron

More Bodybuilding ads here.

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