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Make 'em Drop the Bucks with Bullets!
By Susanna K. Hutcheson
What makes you buy a magazine? I'll bet I can tell you immediately because I've sold tons of magazines and other products by using this fantastic, very slick technique.
Magazines are sold with bullets. Fact is, you can sell any product or service with the proper use of bullets. Notice all the bullets on the cover of Cosmo at the top of this page.
Installed in the right place at just the right time, a hot, lead-packed bullet will hit the target every time. I guarantee it! Whether it's your Web site or a direct mail piece, you can hit your target dead-on and bring home the bacon if you use hot bullets.
Below are some real life examples of bullets that have sold scads of products for marketers. I suggest you dissect them, understand why they work and write some of your own.
It's a surefire way to make sales.
Bullets that Work Every Time.
The 58 most important questions you need to ask yourself before you can really start to pile up the profits in your business!
The 7-step formula that even an illiterate drop-out can use to write advertising copy 100 times more potent than the best Madison Avenue ad agency!
How the 3 Basic Elements found in every single successful (multi-million dollar) television infomercial can also be used to boost the profitability of your newspaper ads!
Why your back end may be 1,000 times more profitable than your initial sale... and what to do to take advantage of it now!
Tips from trouble-shooting experts on how to spot problems hurting your business and the triple-step technique they use to solve them fast!
The 10 easiest markets rookie copywriters can tap for maximum profit with minimum risk!
Insider tips from the world's savviest (and richest) businessmen on how to shortcut your way to obscene riches and success!
A truly no brainer (yet usually overlooked) way to bump the amount of your average order by 100% or more... automatically!
The absolutely essential First 3 Things you must do before you attempt to sell anything to anyone!
How to find -- without spending a red cent -- the perfect magazines and newspapers (with the most rabid and eager-to-buy readers) to run your ads in all over the world!
Why you're already sitting on the best possible bonus you could ever offer -- and how to use it to make your sales soar!
20 Guaranteed Ways to increase readership and response to your sales letters and ads... without touching your current copy!
The single most important element of any sales message... and how to exploit it for maximum sales!
The Real Reason people choose to buy anything -- the secret truth long known by master salesmen, sociologists and con men finally revealed!
How to put on your own seminars without nightmares... including how much to charge, how to structure the daily sessions, and how to write the all-important sales letter that puts the fannies in the seats!
Exact word-for-word samples of sales letters that brought in millions... and how to adapt those same letters for your own business!
Tested appeals and grabbers that guarantee readership... and tested closers that almost force people to send you money!
Why having money or a nice car is 100% irrelevant to having a great love-life! (And the 3 basics that are relevant, but ignored by nearly every lonely guy!)
How to read the signals of women who are dying to date you right now! (They think they're being obvious, but I'll bet you're blind to these signals. Just learning this one secret -- how to read women -- will boost your romance potential through the roof!)
Proven ways to get women to initiate accidental dates that are pressure-free!
How to easily position yourself so women actually compete for your attention!
How to turn everyday items in your pocket (or your wife's purse) into vicious weapons that will (1) show you mean business, (2) instantly frighten anyone with an ounce of common sense, and (3) allow you to dominate any situation with a single blow!
How to maintain the right kind of peak sexual energy that excites women! (Most guys worry -- unnecessarily -- about performance... but you won't, anymore!)
The one huge mistake all inexperienced fighters make in their head that guarantees they will be turned into victims... and how to parlay it into an advantage that will give YOU an instant 200% increase in your chances of winning -- even if it's your first fight ever!
Why your weight, strength, speed and agility are the least important parts of winning a street altercation! (And why the one simple secret that is important will give you an immediate and enormous advantage over any other fighter you meet!)
How to automatically avoid the blunders that get even nationally-ranked karate masters demolished in street fights! (It's called Stress Shock Phenomenon, and once you've stored this knowledge in your nervous system, you'll never freeze up or panic when your adrenaline starts to flow and the dirt hits the fan! Yet there isn't a karate studio in the country that knows how to teach this crucial part of winning fights!)
Why your fist may be the absolute worst weapon you can use in hand-to-hand combat! (And exactly how to strike so you won't damage any part of yourself!)
Simple fight-ending moves that require no strength whatsoever! (I know of arthritic 80-year-old grandmothers who have knocked young male attackers senseless!)
The voice tool that will immediately change your attitude from calm to dominant in any surprise situation!
How to use a little-known positioning secret to completely cancel out the superior size or experience of your attacker! (Size and strength are meaningless when you know this secret!)
Why a simple mock submissive action will always fool a larger opponent... and set him up for quick, easy fight-ending moves!
How to gain an immediate Psychological Edge when someone pulls a knife on you... and how to spot the 4 most common methods of knife attacks so you can win with a minimum of fuss and blood!
How to set up the perfect sexual encounter with your lover every time!
The clumsy mistakes 90% of all men make during lovemaking... and how to quickly learn the inside secrets of the most satisfied 10%!
The NUMBER ONE rule that absolutely must be observed for women to have a truly mind-blowing orgasm!
The secret reward for men who give their women the fuel for feeling in love all day long, every day! (Not one man in a thousand understands this fail-safe secret of excruciating happiness... and those who do almost never share it with even their closest friends!)
How to guarantee every thought your lover has of you is super-charged with pleasure, excitement and white-hot anticipation!
The 20-minute secret that can turn your sex life around overnight! (It's so simple, you'll kick yourself for not having thought of it yourself!)
How to touch a woman to guarantee mind-altering sex... a technique so simple it's astonishing that nearly 3/4's of all women never learn it themselves!
Why smart men know how a simple secret non-sexual act at home can -- when handled correctly -- take on the charged quality of a warm, sexually-satisfying feeling for many women! (It's so simple it's almost like cheating!)
The specific secrets of over the top fabulous sexual technique! (Have you ever blacked out from pure sexual pleasure before?)
What women really want from a man! (Nine out of ten men are absolutely floored by this secret!)
The amazing reason why Prozac is so popular in this country! (Almost no one understands the startling sexual implications!)
How to start having explosive sex tonight... with the simple basics of great, world-class love techniques!
The secret of finding the most efficient aerobic program for burning off fat with your specific body type! (Leo researched for 7 months with professional bodybuilding stars in the U.S. and Germany to discover the key to this inside secret!)
Details of the all-new Eat Everything You Love diet that frightened the professionals... until they saw Leo change into the leanest, meanest muscleman they'd ever seen! (It's the easiest, yet most potent diet you've ever seen... one you can live on happily for the rest of your life! Leo was gobbling banana milkshakes, carrot cake, soda pop, ice cream and Mama Juanita's super-grande burritos on carb-days throughout his training!)
Why the experts you read about in the muscle mags are just dead-wrong in much of their training advice for you for maximum growth! (Even though a technique may have worked for them, it might not work for you... especially if you follow the advice of juice-heads who have spent most of their lives training on steroids!)
How to handle the side-effects of your increased sexual energy you'll get on this program! (A real unexpected bonus!)
How a secret 5-inch change in your hip placement translates into massive power for your golf stroke! (Not one pro in a thousand even suspects the potency of this simple adjustment!)
Why the new lag in your swing will cause your buddies to shake their heads... until they see you consistently out-drive them by 40, 50 and 60 yards off every tee! (I guarantee they'll make you play with one of their balls, just to make sure you aren't cheating somehow!)
How to use the secret of choking down to master any club in your bag... no matter how horrible you were with it before!
The single most important move you can make in any altercation -- it's what your body wants to do, but what most people panic about and refuse to allow themselves to do! (Yet it will save your life!)
How to use a simple cat-like move to instantly position yourself to deliver the easiest knock-out blow imaginable -- a strike so natural your grandmother could pull it off against Mike Tyson!
How to instantly shut down an attacker's testosterone levels, using your body's own built-in brick. (Even a 90 lb. woman possesses this amazing rock-hard weapon!)
When to use the most simple strike you'll ever learn... an unstoppable natural move so effective in ending fights it's not allowed in full-contact karate tournaments! (Instant disqualification -- it's also a move that 99% of the most brutal street fighters you'll ever encounter have never seen before... and don't know how to defend against!)
How to use the hip-swinging secret soldiers use to drop opponents instantly -- no speed or strength required, yet it's like driving a 160 lb. bar of lead into the bad guy's belly! (It's so effective, you don't even have to come close to hitting your target area... even the sloppiest attempt by you will bring him to his knees!)
How to use a super-effective, completely unexpected technique straight out of the Three Stooges to cause any attacker to automatically (1) back up, (2) raise his hands in defense, and (3) blink rapidly... all of which instantaneously reverses the tables and makes your attacker suddenly vulnerable to a fight-ending blow you can deliver in your own sweet time!
Why all elite soldiers are given permission to use the one street fighter's Secret Weapon we are all taught from kindergarten not to use... and how you can use it to quickly remove yourself from any situation where you have been surprised from behind!
How to use the other dirty street-fighting tool not allowed in any civilized boxing or karate match... because of it's immediate ability to disorientate and topple your opponent! (It also works when you do it incorrectly!)
Susanna K. Hutcheson is a professional advertising and direct mail copywriter. She was the first copywriter to utilize the Internet as a place to market this type of service. Susanna has clients all over the world. She writes everything from Web site content to direct mail and radio spots. Visit her Web site at http://www.powerwriting.com. Her email address is powerwriter@powerwriting.com.
Telephone: 316-665-7626.
© Copyright 2006 by Susanna K. Hutcheson and Power Communications LLC. Any
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