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Advertising Agency News

Vast F.C.C. Plan Would Bring Net to More in U.S.
16 hours ago
Posted by By BRIAN STELTER and JENNA WORTHAM
The 10-year plan would reimagine the nation?s media and technology priorities by establishing high-speed Internet as the country?s dominant communication network.

Honey, Don?t Bother Mommy. I?m Too Busy With My Blog and Building My Brand.
23 hours ago
Posted by By JENNIFER MENDELSOHN
So-called mommy blogs were once little more than glorified electronic scrapbooks. Now they have recently evolved into a cultural force to be reckoned with.

Fearing Drug Cartels, Reporters in Mexico Retreat
3 hours ago
Posted by By MARC LACEY
Attacks on members of the media along a long stretch of the border with the U.S. have resulted in what amounts to a news blackout.

Why Would N.C.A.A. Expand Tournament? It?s About the Money
3 hours ago
Posted by By PETE THAMEL and RICHARD SANDOMIR
With a larger television contract a strong possibility, the idea of increasing the number of teams to 96 in the tournament has gained momentum.

Facebook Helps Social Start-Ups Gain Users
18 hours ago
Posted by By JENNA WORTHAM
Facebook Connect can help nascent Web services recruit a healthy crowd of users in a hurry, and help the users find their friends on those sites.

Netflix Cancels Contest Over Privacy Concerns
18 hours ago
Posted by By STEVE LOHR
The movie rental company canceled a competition to improve film recommendations after learning that customers could be identified from data it released.

Appeals Court Upholds Cable TV Access Rules
19 hours ago
Posted by By EDWARD WYATT
The regulations require cable TV companies to make programming available on equal terms to rival TV providers.

Advertising: Instant Ads Set the Pace on the Web
12 Mar 2010 at 10:32am
Posted by By STEPHANIE CLIFFORD
Companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site?s Web address and the moment the page appears.

Dysport Takes On Botox With Aggressive Rebates
12 Mar 2010 at 12:39am
Posted by By NATASHA SINGER
Medicis has started a new marketing campaign that pits its wrinkle-smoother, Dysport, directly against Botox. It makes bioethicists squirm.

F.C.C. Considers Changes on Cable Fee Disputes
12 Mar 2010 at 12:17am
Posted by By EDWARD WYATT
The agency wants to ensure that customers do not lose TV access because of fee disputes between broadcasters and cable companies.

TV Sports: ESPN Shows Reggie Miller as a Straw That Stirred the Garden
3 hours ago
Posted by By RICHARD SANDOMIR
A new ESPN documentary, ?Winning Time,? profiles the playoff battles between the Knicks and Pacers during the 1990s.

Pink Floyd Wins Court Battle With EMI Over Downloads
12 Mar 2010 at 9:56am
Posted by By REUTERS
The court ruling prevents the record company from selling single downloads on the Internet from the group's concept albums.

Outraged by Glenn Beck?s Salvo, Christians Fire Back
12 Mar 2010 at 12:36am
Posted by By LAURIE GOODSTEIN
The Rev. Jim Wallis and others were outraged when the broadcaster said the words ?social justice? and ?economic justice? were code for Communism and Nazism.

Furriers Lure Young Designers
10 Mar 2010 at 6:53pm
Posted by By ERIC WILSON
An industry campaign to aggressively court designers results in a fur rebound on the runway.

The Mouse That Roared: Turning to the Internet to Catch a Favorite TV Show
11 Mar 2010 at 1:06pm
Posted by By DOUGLAS QUENQUA
With new devices making it easy to stream Internet content to a television, more people are watching cable shows for free.

A Futures Site Coming to Bet on Movie Ticket Sales
11 Mar 2010 at 10:33am
Posted by By JOSEPH PLAMBECK
A virtual futures exchange is being assembled to allow people to bet money on a film?s box office success.

EMI Music Names a New Chief
10 Mar 2010 at 10:01pm
Posted by By JOSEPH PLAMBECK
Charles Allen was named executive chairman of EMI Music. He replaces Elio Leoni-Sceti, who is leaving the company.

Advertising: Like Texting, but With Video
10 Mar 2010 at 10:09pm
Posted by By ELIZABETH OLSON
Companies like American Greetings are moving beyond texting by offering services that send video messages to cellphones.

The Media Equation: In the Internet Age, Breaking the Story Before It?s a Story
8 Mar 2010 at 12:40am
Posted by By DAVID CARR
Reporters have always kept an eye on other reporters. But in the Internet age of instant publishing, what if watching your competitor becomes your whole story?

Paperback Business Best Sellers
7 Mar 2010 at 3:50am
Rankings are based on February figures.

Hardcover Business Best Sellers
7 Mar 2010 at 3:51am
Rankings are based on February figures.

Cantwell wants ag trade with Cuba opened
12 Mar 2010 at 4:10pm
U.S. Sen. Maria Cantwell said she wants agricultural trade with Cuba opened.

U.S. wine exports fell 9.5% in value last year, 14.9% by volume
12 Mar 2010 at 3:56pm
Wine exports by U.S. producers, 90 percent of them from California, fell nearly 10 percent in value last year, to an estimated $912 million, due to the global recession, the San Francisco-based Wine Institute said Friday.

Portland Farmers Market expands
12 Mar 2010 at 1:22pm
Portland Farmers Market is expanding its Portland State University market, which opens March 20.

Morgan Keegan to market Farmer Mac product
12 Mar 2010 at 11:52am
Morgan Keegan & Co. Inc. has signed a deal with the Federal Agricultural Mortgage Corp., or Farmer Mac, to market fixed-income products that help commercial banks reduce risks associated with agricultural real estate loans. (AGM) (RF)

Monsanto is focus of agriculture competition meeting
12 Mar 2010 at 10:47am
Monsanto Co. and its role in the seed technology market take center stage Friday at an unprecedented public meeting on agriculture and competition the U.S. Department of Justice and Department of Agriculture are holding in Ankeny, Iowa.

Nantucket's real estate dip hits land bank
12 Mar 2010 at 9:50am
A report from the Nantucket Islands Land Bank, which preserves open space on the historic island of Nantucket, says operating income in fiscal 2009 fell 48 percent to $6.98 million as revenue from real estate-transfer fees declined.

Wichita water rates may rise again
11 Mar 2010 at 3:55pm
The city of Wichita?s water department is strapped for cash, and its customers may have to float the bill.

Capital For Business buys Custom Marketing
11 Mar 2010 at 3:20pm
Capital For Business Inc. in St. Louis said it recently completed the acquisition of Custom Marketing Co. Inc. in West Fargo, N.D.

Downtown St. Louis adds farmer market, more music
11 Mar 2010 at 12:27pm
The Downtown Community Improvement District announced several expanded St. Louis entertainment offerings Thursday, including a new weekly farmers market at the Old Post Office Plaza in St. Louis.

Maryland BPW approves $119M in stimulus funds for water projects
11 Mar 2010 at 11:49am
The Maryland Board of Public Works has approved $119.2 million in federal stimulus funds for water infrastructure projects across the state, with a healthy chunk of the grants and low-interest loans coming to the Baltimore area.

Roman Meal hires IMC Licensing
11 Mar 2010 at 11:09am
Bread and cereal maker Roman Meal has hired IMC Licensing to develop of portfolio of licensed food products.

Florida weather hits St. Louis veggie prices
11 Mar 2010 at 7:00am
Freezing temperatures that engulfed Florida in January are heating up produce prices for some St. Louis-area businesses.

Canadian firm to buy Dakota Growers Pasta
10 Mar 2010 at 3:57pm
Dakota Growers Pasta Co. Inc., a Carrington, N.D.-based pasta manufacturer with a plant in New Hope, Minn., has agreed to be acquired by a Canadian firm for about $240 million.

Beckstoffer Vineyards gives 92 acres to Napa County Land Trust
10 Mar 2010 at 2:13pm
Andy Beckstoffer, a Napa Valley green pioneer who was recently elected to the Culinary Institute of America?s Vintners Hall of Fame, has given two conservation easements totaling 92 acres to the Napa County Land Trust.

Monsanto building $2.4M corn breeding station in Miss.
9 Mar 2010 at 10:23am
Monsanto said it plans to break ground Tuesday on a new $2.4 million corn breeding station in Flora, Miss. (MON)

Monsanto?s Roundup gets new Chinese competitor
9 Mar 2010 at 8:53am
Beijing-based agricultural biotech firm Origin Agritech Ltd. said Monday that it has developed a pesticide business unit for premium branded chemical products, including a glyphosate weed killer. Monsanto initially patented and sold glyphosate under the name Roundup, for which its U.S. patent expired in 2000. (MON)

Oregon nurseries sue S. Carolina
8 Mar 2010 at 8:10pm
The Oregon Association of Nurseries and the California Association of Nurseries and Garden Centers has filed a lawsuit against the state of South Carolina.

Colorado Senate panel balks at jobs exemption to urban-renewal bill
8 Mar 2010 at 6:25pm
A Colorado Senate committee did not add a broad job-creation exemption Monday to a bill that would clamp down on the types of land used in urban-renewal zones, setting up what could be a lively debate on the chamber floor.

Danforth?s Sayre to be guest on NPR?s 'Science Friday'
8 Mar 2010 at 10:46am
Dr. Richard Sayre, director of the Enterprise Rent-a-Car Institute for Renewable Fuels and principal investigator of the BioCassava Plus program at the Donald Danforth Plant Science Center, will be a guest on a live broadcast of NPR?s ?Science Friday.?

Animal ailments spur company in search for $8 million
8 Mar 2010 at 12:00am
DURHAM ? For more than 50 years, dairy farmers have relied on a crude, manual test to determine whether their cows suffer from a common and costly infection that cuts milk production and dairy farm profits.

Bill hits use of ag land for urban projects
8 Mar 2010 at 12:00am
Urban-renewal authorities, once the redeveloper of last resort for inner-city slums and dilapidated factory sites, are being used more by local governments looking to attract manufacturers and even malls in recent years.

Bills could cut, delay Maryland estate tax for family-owned farms
8 Mar 2010 at 12:00am
The next generation of Maryland farmers may stay in business longer if legislation passes in Annapolis to eliminate or delay the payment of estate taxes.

Blizzards wreak havoc on Maryland farms? income, properties
8 Mar 2010 at 12:00am
Losing $8,000 while the snow kept falling was the last thing beef farmer Cindi Umbarger needed in a dreary February.

Blue Diamond leases McClellan warehouse for storage
8 Mar 2010 at 12:00am
Blue Diamond Growers will expand its local operations with an 80,000-square-foot warehouse at McClellan Business Park, making it the sixth lease the former air force base has attracted during the past two months.

Legal challenge to livestock owners threatens Washington state?s dairies
8 Mar 2010 at 12:00am
Environmentalists are challenging Washington livestock owners? traditional free access to well water in a legal fight that dairy farmers fear could put many of the state?s 450 dairies out of business.

Euro RSCG Chief Strategy Officer Rose Cameron Describes How Brands Must Stay ...
12 Mar 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Rose Cameron, Chief Strategy Officer at Euro RSCG Chicago. Rose provides business strategy and planning expertise for the agency's entire portfolio of brands. Rose also is responsible for the strategy and planning function of Euro RSCG Discovery, the agency's data and analytics unit.   Rose has spent nearly 20 years reinvigorating brands and uncovering insights that help clients build their businesses. She has worked on some of the world's mo...

The Most Powerful Way to Influence Decision Making is Explained in a Fascinat...
5 Mar 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Sally Hogshead, creative director and author of FASCINATE: Your 7 Triggers of Persuasion and Captivation. Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a creative director and author, developing ideas that help world-class brands to persuade and influence. She’s been interviewed by the “Today Show” three times in the past year, and appeared last week on CBS “Early Show.” Reality TV sho...

Web 3.0 Will Not Resemble What You?re Currently Seeing on the Web According t...
26 Feb 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview David Siegel, author, consultant, and investor focusing on the future of technology, the Internet, and business. Always on the cutting edge, David is credited with being one of the first entrepreneurs and designers in the emerging web site design business, designing his first site in 1993. He started blogging in 1994 and is likely one of the first five people to start blogging. He started Studio Verso, one of the first web-design and strategy ...

CEO Kevin McKiernan Sings Praises for Today?s Strategic Entertainment Initiat...
19 Feb 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and en...

WPP?s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful ...
12 Feb 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. Hi...

How Does MTV International Establish a Unified Brand Language Across 160 Coun...
5 Feb 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe & Ray Schilens interview Matt Pyke, Founder of Universal Everything. Based in a log cabin studio in Sheffield, Matt Pyke is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer.   Universal Everything was formed in 2004 as an ever-growing collective of designers, programmers, musicians and artists.   Working with everything from pencils to generative design, Universal Everything is a diverse studio at the crossover between desig...

Author Brian Halligan Turns Your Online Approach Around From Pushing Messages...
29 Jan 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers.   His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Br...

Online Marketing to Boomers Isn?t Your Father's Marketing Strategy
22 Jan 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets.   David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive m...

What?s Wrong With the World?s Leading Media Companies ... Jonathan Knee Makes...
15 Jan 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Jonathan A. Knee, coauthor of THE CURSE OF THE MOGUL: What's Wrong with the World's Leading Media Companies. He is also an adjunct professor and director of the Media Program at Columbia Business School. A longtime investment banker, he is also the author of The Accidental Investment Banker. He lives in New York.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    15-Jan-10 9:00 AM

Striking A Balance Between Your Profit Mission and Your Social Mission is Exp...
8 Jan 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private M...

Author Sam Goodman Shares Real World Business Experience From One Whose Livin...
1 Jan 2010 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Sam Goodman, author of Where East Eats West. Sam, a Canadian serial entrepreneur, started his first business at eleven. Moving to China in 1995, Goodman learned the language, built and sold the ‘World-famous-in China’ chain of cafes, Beijing Sammies; was a Client Partner for the world’s largest executive recruitment firm and a successful negotiator in English and Chinese on the Westinghouse US-China $5.4 billion, nuclear power plant bid. When...

Sports Marketing Pioneer Donald Dell Serves Up Advice On Business Relationshi...
25 Dec 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Donald Dell, author of Never Make the First Offer. Donald is also co-founder of the Association of Tennis Professionals and the founder of ProServ, a leading sports agency that has represented hundreds of star athletes. He is also a former captain of the U.S. David Cup tennis team, the founder of the Legg Mason Tennis Classic, and a television tennis commentator. He was elected to the International Tennis Hall of Fame in 2009.   For entertaini...

Hollywood Today?s Alex Ben Block's Year End Review Show -- Part II
18 Dec 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.   He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been E...

Hollywood Today?s Alex Ben Block's Year End Review Show -- Part I
11 Dec 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block is Contributing Editor at The Hollywood Reporter.   He is also Co-Editor of “Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey,” showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010). Block returned to The Hollywood Reporter in 2009, where he had been E...

John Farrell Explains How MediaEquals' Digital Platform Will Bring Antiquated...
4 Dec 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview John Farrell, non-executive Chairman of MediaEquals. Farrell, ex global CEO of DMB&B, was most recently President & CEO of Publicis Groupe SAMS Worldwide and a member of the Publicis Groupe global executive. Farrell has also played a leading role on Publicis Groupe's global mergers and acquisitions strategy, and has been instrumental in inspiring many of the Groupe's most important acquisitions, such as Digitas, Freud Communications in the UK,...

Author Kevin Maney Enlightens Us On Why Some Things Catch On and Others Don?t
27 Nov 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Kevin Maney, author of Trade-Off: Why Some Things Catch On and Others Don't. Kevin is a bestselling author of Megamedia Shakeout and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, is an author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years. He writes for Fortune,The Atlantic, and Fast Company among other national magazines, and was recruited by Conde Nast Portfolio...

WPP?s Bridge Worldwide Strategist Bob Gilbreath Explains Why Only Meaningful ...
20 Nov 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Bob Gilbreath, author of the new book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, just published by McGraw-Hill. He is Chief Marketing Strategist at Bridge Worldwide, one of the nation’s largest digital advertising agencies and part of WPP. Bob leads the Strategic Planning team within the agency, advising clients such as Procter & Gamble, ConAgra Foods, Kroger, Luxottica, and Abbott Laboratories. Hi...

Author and Master of Social Media and Reputation Strategist Larry Weber Share...
13 Nov 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Larry Weber, Chairman of W2 Group and author of "Sticks and Stones." W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group includes public relations agency Racepoint Group, social media marketing firm Digital Influence Group and branding company Two Martinis.  A public relations visionary, in 1987 Larry established The Weber Group, which within a decad...

CEO Paul Rand Explains How to Know, Change, Target, Engage and Measure Your O...
6 Nov 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketc...

CEO Kevin McKiernan Sings Praises for Today?s Strategic Entertainment Initiat...
30 Oct 2009 at 10:00am
Posted by Ariel Santillan
Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and ent...




©2006 Susanna K. Hutcheson.