IAC and Liberty Settle Fight Over Spin-Offs
Posted 1 hours agoPosted by By REUTERS
IAC /InterActiveCorp and the Liberty Media Corporation said that they had settled their disagreement over a proposal to spin-off four of IAC?s largest business units.
Bloomberg L.P. Fills Post, Suggesting Shift to News
6 hours agoPosted by By TIM ARANGO
Norman Pearlstine, the former top editor of Time Inc. and The Wall Street Journal, was named to the new position of chief content officer of Bloomberg on Monday.
Cablevision Is Winner of Newsday
7 hours agoPosted by By RICHARD PÉREZ-PEÑA
The owners of The New York Post and The Daily News lost out to Cablevision in the battle for Newsday on Monday, but the tabloid war may be far from over.
Clear Channel Sale Appears to Be Close
7 hours agoPosted by By MICHAEL J. de la MERCED
After a year of trouble and courtroom battles, two private equity firms looking to buy Clear Channel were close to settling with the banks financing the deal.
Advertising: ABC Fall Roster Is Heavy on the Already Proven
7 hours agoPosted by By JACQUES STEINBERG and STUART ELLIOTT
Having lost four months of its development season to the writers? strike, the network will, at least initially, rely heavily on fan favorites.
HBO Shows May Sell on iTunes, for $1.99+
7 hours agoPosted by By BRIAN STELTER
The higher pricing for some HBO shows is a departure for Apple which for years has insisted on standard pricing for digital downloads, at $1.99.
An NBC Goodbye for Leno After ?Tonight??
8 hours agoPosted by By BILL CARTER
Ben Silverman, the co-chairman of NBC Entertainment, acknowledged that the changing late-night landscape at the network would probably mean that Jay Leno would leave it.
Losses at XM and Sirius as They Pursue a Merger
6 hours agoPosted by By REUTERS
Sirius Satellite Radio and XM Satellite Radio, the pay radio stations that are seeking to merge, both reported solid gains in subscribers on Monday although both also posted quarterly losses.
A New Editor at the Forward
7 hours agoJane R. Eisner, former editorial page editor of The Philadelphia Inquirer, was nominated Monday to become editor of The Forward, the Jewish newsweekly.
Charter Lowers Quarterly Loss
7 hours agoPosted by By DOW JONES
Charter Communications, the cable TV provider, said Monday it narrowed its first-quarter loss on a 13 percent increase in average revenue per user and a rise in subscribers.
That Pundit on Fox News? An Upstart Named Rove
12 May 2008 at 2:44pmPosted by By JIM RUTENBERG and JACQUES STEINBERG
The bête noire of Democrats has turned pundit, and his old nemeses do not always know what to make of it.
Craig (of the List) Looks Beyond the Web
12 May 2008 at 2:47pmPosted by By NOAM COHEN
In the face of the expansion of the classified ads Web site Craigslist, its founder, Craig Newmark, is capitalizing on his success to promote causes he holds dear.
In the Age of TiVo and Web Video, What Is Prime Time?
12 May 2008 at 3:14pmPosted by By BRIAN STELTER
The missing six million viewers who were watching prime television last May and have disappeared this year are still watching, but on their own terms.
Advertising: Marketers Welcome Television?s Shift to a 52-Week Season
12 May 2008 at 12:50amPosted by By STUART ELLIOTT
The writers? strike this TV season was only the catalyst of the change to upfront week, when networks offer springtime previews of prime-time programs for the coming fall.
It?s Official: Jimmy Fallon Is Next for ?Late Night?
8 hours agoPosted by By BILL CARTER
Jimmy Fallon, the former cast member of ?Saturday Night Live,? is to be named the host of NBC?s ?Late Night? talk show.
PBS Revives a Show That Shines a Light on Reading
11 May 2008 at 10:54pmPosted by By MICHAEL DAVIS
The 2009 version of ?The Electric Company? is a weekly, more danceable version of its former daily self.
McCain?s TV Preferences Emerge: Office Farce, Not Soap
11 May 2008 at 11:46pmPosted by By BRIAN STELTER
Presidential candidates long ago learned the power of pop culture, but this year they seem to be leaning particularly hard on it.
Citi?s New Slogan Is Said to Be Second Choice
11 May 2008 at 11:50pmPosted by By ERIC DASH
Replacing a tagline that fizzled last year, Citigroup?s new slogan, ?Citi Never sleeps?, had previously been scratched.
Planning a Web Site, Publisher Buys a Harvard Alumni Magazine
12 May 2008 at 1:02amPosted by By RICHARD PÉREZ-PEÑA
Plans for 02138, a magazine for Harvard alumni, include expanding it into social networking and event sponsorship, and then duplicating the operation for each Ivy League school.
The United States Open Changes Its Cable Home
12 May 2008 at 1:14amPosted by By RICHARD SANDOMIR
ESPN and the Tennis Channel will start televising the United States Open starting next year through 2014.
Playboy Has a Losing Quarter, and Its Chief Talks of Media Transformation
11 May 2008 at 11:52pmPosted by By JOANNE KAUFMAN
Playboy Enterprises reported that it had lost money in the first quarter of 2008, making it another casualty of the economic downturn and the squeeze between old media and new media.
Fox Business Refines Lineup in Daytime
11 May 2008 at 11:50pmPosted by By BRIAN STELTER
Changes to the lineup of the network, which was introduced in October, will affect almost every daytime hour.
Production of a Movie Stops Over Funds to Pay Its Stars
11 May 2008 at 11:49pmPosted by By MICHAEL CIEPLY
Production was halted after producers of the film failed to keep sufficient funds to pay actors in a union-mandated account.
GodTube, Where Networking Is More Spiritual Than Social
11 May 2008 at 11:44pmPosted by By JOHN METCALFE
GodTube.com, a YouTube knockoff for the evangelical set, is a success with users and with investors as well.
The Media Equation: A Knock in the Night in Phoenix
11 May 2008 at 11:35pmPosted by By DAVID CARR
The two principal owners of Village Voice Media have decided to match the legal aggression from local authorities in Arizona with some aggression of their own.
TBBJ's online video capsule debuts
12 May 2008 at 12:00am
BizTV, a weekly video capsule featuring Publisher Bridgette Mill, debuts May 9 on the newspaper's Web site at Tampabay.bizjournals.com.
Advertising partnership paying off for airport, CRVA
12 May 2008 at 12:00am
City Aviation Director Jerry Orr says a deal with the Charlotte Regional Visitors Authority to sell the airport's advertising space is paying off.
Slump or no, PR firms still hiring
12 May 2008 at 12:00am
Despite a slow economy, many Twin Cities firms that offer public relations say they're hiring to meet growing demand for that service.
Profiles in: Event Planning Mary Ullmann Japhet
12 May 2008 at 12:00am
Mary Ullmann Japhet was no stranger to San Antonio when she was offered a position as director of advertising and special events for the 1993 U.S. Olympic Festival, which was being hosted by the San Antonio Sports Foundation. She had attended Trinity University and worked for KENS-5 and was familiar with the Sports Foundation's effort to win the bid. At the time, she was free-lancing as a reporter and field producer for several Los Angeles entertainment news organizations, including E! Entert...
According to Joe Pine, Authenticity is What Consumers Really Want. Listen thi...
9 May 2008 at 10:00am
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This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: Wha...
This Week Brian Decker Talks About New Media Trends and the Continued Evoluti...
4 May 2008 at 10:00am
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Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners.
After having his creative portfolio rejected by numerous creative directors with the refrain ?Maybe you should try media,? Brian took their advice.
Twenty-five years later, Brian?s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print...
There Are 6 Rules Every Young Entrepreneurial Hopeful Must Follow to Guarante...
25 Apr 2008 at 10:00am
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Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding.
David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher ...
PQ Media Specializes in Custom Media Research and With the Alternative Media ...
18 Apr 2008 at 10:00am
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Co-host Brad Forsythe interviews this week's guest Dr. Leo Kivijarv, Vice President and Director of Media Research at PQ Media.
Dr. Kivijarv joined PQ Media in 2003 with three decades of experience in media management, research, consulting and academia. Dr. Kivijarv serves as the research director of PQ Media?s custom projects and publications, including the Alternative Media Research Series, as well as serves as co-editor of the annual Veronis Suhler Stevenson Communications Industry Forec...
According to Mike Moran, Marketing is Now a Conversation and With His Help We...
11 Apr 2008 at 10:00am
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Co-host Brad Forsythe interviews this weeks guest Mike Moran, author of Do It Wrong Quickly. Mike is an IBM Distinguished Engineer for OmniFind search software, which offers the security, scalability, and extensibility needed for enterprise search solutions. Prior to this position, Mike spent eight years in various positions at IBMs customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, ...
Creating a Brand Culture is the Key to any Company's Longevity and Dennis Hah...
4 Apr 2008 at 10:00am
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Co-host Brad Forsythe interviews Dennis Hahn, CEO of ID Branding.
Dennis Hahn is the President and CEO of ID Branding, a full-service branding agency in Portland, Oregon that helps clients to develop rich and enduring brands. An accomplished designer and art director devoting 20 years to branding and communication, Dennis expanded ?being creative? into developing elegant solutions to business problems.
Dennis co-founded interactive agency ZCom in 1991, serving the emerging tech industry on ...
Jay Sears of ContextWeb, the Creators of ADSDAQ Platform, Updates Us On the C...
28 Mar 2008 at 10:00am
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Co-host Brad Forsythe interviews Jay Sears, SVP of Strategic Products and Business Development at ContextWeb, the creators of the ADSDAQ Online Advertising Exchange.
Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.
Prior to joining ContextWeb, Mr. Sears was ...
Times Are Changing and Dianne Wilkins Discusses the Evolution of Interactive ...
21 Mar 2008 at 10:00am
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Co-host Brad Forsythe interviews Dianne Wilkins, CEO of Critical Mass.
With extensive experience in client service, strategy, and operations, Di has worked as Account Manager, Managing Director, COO, and President during her more than eight year tenure at Critical Mass. Regardless of her title, Di has been an instrumental player in all facets of the company.
Di began her career at Critical Mass by starting up a Swedish joint venture with a small team from Calgary. Founded to serve the Saab A...
Join Us as AnnaMaria Turano Discusses the Four Types of Consumers and Why The...
14 Mar 2008 at 2:00pm
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Co-host Brad Forsythe interviews AnnaMaria Turano, co-author of Stopwatch Marketing.
AnnaMaria has extensive business experience across a diverse set of industries which include food, hardware, pharmaceuticals, telecommunications, and sporting goods. She has brand management and strategic consulting experience in new product development, brand positioning, relationship marketing & strategic planning. She has evaluated and managed market expansion opportunities domestically and globally, and ...
Listen This Week and Learn the Foolproof Way to Launch Your Career and Cast Y...
7 Mar 2008 at 9:00am
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Co-host Brad Forsythe interviews Terence Noonan, author of Starring You!: The Insider's Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life.
Four-time Emmy award winner Terence Noonan is currently an Executive Producer at WUSA TV in Washington DC. Prior to his current position, he was the co-executive producer of The Morning Show with Mike and Juliet, syndicated by Twentieth Television Nationwide.
Over a fifteen-year career in television, Terence has produc...
Hollywood is All Aglow and Alex Ben Block Gives Us an Insider's View of the E...
29 Feb 2008 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising ...
In Today's Marketing Landscape, it is Imperative to Discuss Generational Busi...
22 Feb 2008 at 10:00am
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Co-host Brad Forsythe interviews Chuck Underwood, author of The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, And Living Room. Chuck Underwood is the founder/president of The Generational Imperative, the Cincinnati-based multigenerational consulting firm. He consults and trains executive- and management-level personnel at corporations and organizations nationwide on the influence of generational values on Americans? consumer, career, and life...
From Esquire to MTV: Listen for Part II as George Lois Probes Deeper into Wha...
15 Feb 2008 at 5:00pm
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Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative R...
From Esquire to MTV: George Lois Describes Some of his Legendary Work in the ...
8 Feb 2008 at 10:00am
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Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative R...
Advertising is in the Midst of a Major Transformation and by Examining our Pa...
1 Feb 2008 at 10:00am
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Co-host Brad Forsythe interviews Kevin Lee, Author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.
Kevin Lee Co-Founder and Executive Chairman of Didit, has been an acknowledged Search Engine Marketing expert since 1995. Kevin?s years of SEM expertise provide the foundation for Didit?s proprietary Maestro search campaign technology. Didit?s unparalleled results and client growth have earned Didit recognition not only among marketers ...
Antony Young, President of Optimedia US Gives Tips on how to Maximize Marketi...
25 Jan 2008 at 10:00am
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Co-host Brad Forsythe interviews Antony Young, President of Optimedia US. Antony began his 20 year advertising career with Publicis Groupe in New Zealand working for Saatchi & Saatchi. In 1995 he relocated to Hong Kong as Saatchi & Saatchi Asia?s regional head of media. In 1996 he was appointed as chief executive of Zenith Media launching the network across the region. He later expanded his responsibilities to oversee the group?s Optimedia Asia network. In 2003, Antony transferred to London...
Interactive Advertising is Evolving and Robert Arena Shares Why it Fits So We...
18 Jan 2008 at 10:00am
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Co-host Brad Forsythe interviews Robert Arena, Vice President of Interactive for Carton Donofrio Partners. As vice president of the interactive division of Carton Donofrio Partners. Inc. (CDP), Robert Arena oversees the use of the Internet and emerging technologies to benefit clients in the business-to-business, education and consumer sectors. A leader in the integration of the Web into traditional business models, he is constantly exploring new ways to achieve clients? business objectives...
The Marketer's Monologue is Going Away and Drew McLellan Shares his Insight i...
11 Jan 2008 at 10:00am
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Co-host Brad Forsythe interviews Drew McLellan, Co-Editor of The Age of Conversation. Drew McLellan gets branding and marketing and he desperately wants you to get it too. So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers. Drew has not only survived 20 years in the advertising and marketing arena, he?s thrived in it. After working for several other agencies, including Young a...
2008 is Finally Here and Alex Ben Block Gives Us a Forecast of Things to Come...
4 Jan 2008 at 10:00am
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Co-host Brad Forsythe gives interview part 2 with Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio prog...
A Year to Remember: Alex Ben Block Looks Back on the Highlights of Television...
28 Dec 2007 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today. Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FMs Call Sheet in Southern California and the nationally syndicated radio program, The Advertising...
According to Author Mike Saxon, Doing Business in China is Anything But Busin...
21 Dec 2007 at 10:00am
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Co-host Brad Forsythe interviews Mike Saxon, author of "An American?s Guide to Doing Business in China." The managing director of China Business Partners, Mike has been a venture capitalist and founder or partner in more than a score of businesses, mostly in the international arena. In addition to being an author, Mike is a China business consultant and guest lecturer on Chinese business, top-level information systems, creator of Decision Point Analysis theory, and other specialized business...
Katarina Skoberne, Co-founder of the OpenAd Group, Discusses Her Innovative G...
14 Dec 2007 at 11:00am
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Co-host Brad Forsythe interviews Katarina Skoberne, Co-Founder and Group Managing Director of the OpenAd Group. Katarina is responsible for the strategy and development of the group of companies and their implementation and alignment within the companies themselves. After having studied electrical engineering, she began her career in media in 1993 at a Slovenian ad agency, the Vision Factory, which she helped found. After taking part in some commentary features on advertising, she was offered...
From its Origins and Through the Revolution to the Latest in 21st Century Dig...
7 Dec 2007 at 10:00am
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Co-host Brad Forsythe interviews Mark Tungate, Author of AdLand: A Global History of Advertising.
Mark Tungate is a British journalist based in Paris, France, where he has lived for the past seven years. He specialises in media, advertising and branding. He is the author of the book ADLAND: A Global History of Advertising, recently published by Kogan Page. He is also the author of the books Fashion Brands: Branding Style from Armani to Zara and Media Monoliths: How Great Media Brands Thrive...
Multicultural Marketing is Big Business and Stephen Palacios, EVP of Cheskin ...
30 Nov 2007 at 10:00am
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Co-host Brad Forsythe interviews Stephen Palacios, Executive Vice President of Cheskin.
As the head of Cheskin's New York office, Stephen Palacios serves as Executive Vice President and heads their Hispanic Practice. His strategic expertise is in new market assessment, product innovation, communication strategy and overall program effectiveness.
Palacios has two decades of experience in the U.S. Hispanic market, Consumer Goods, Retail, and Financial Services sectors. He has successfully le...
Cheri Gmiter, Executive Director of MAGNET Global Network, Describes How Inde...
23 Nov 2007 at 11:00am
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Co-host Brad Forsythe interviews Cheri Gmiter, Executive Director of MAGNET Global Network. Cheri Gmiter, now Executive Director of the MAGNET Global Network was previously Sales Manager at KDKA-AM Radio in Pittsburgh, PA. Prior to working at KDKA Radio, Ms. Gmiter was Vice President?Account Supervisor at HMS Hallmark (now Ten United), senior vice president at DDF&M Advertising and Account Supervisor at Market Development Group in Orlando, Fla. She was named National Agency Executive of the ...
When It Comes to Baby Boomers It's Not Just What You Sell but How You Present...
16 Nov 2007 at 10:00am
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Co-host Brad Forsythe interviews J. Walker Smith President of Yankelovich, Inc. and Co-Author of Generation Ageless: How Baby Boomers Are Changing the Way We Live Today...And Theyre Just Getting Started. J. Walker Smith is President of Yankelovich, Inc. Overseeing company strategy and key client relationships, he is also responsible for our day-to-day operations. With Ann Clurman, Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness: 19...
Jordan Zimmerman, Chairman and CEO of Zimmerman Advertising, Describes His Un...
9 Nov 2007 at 10:00am
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Co-host Brad Forsythe interviews Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising. Jordan Zimmerman is Founder and Chairman of Zimmerman Advertising, headquartered in Ft. Lauderdale; it is the 15th largest ranked advertising agency in the country, with published billings in excess of 1.5 billion. He is also President and a co-owner of the NHL hockey team, The Florida Panthers. Since its founding in 1984, Jordan Zimmerman has led his agency from its origin as a regional a...
Whatever You Thought You Knew About Customer Engagement Erik Hauser Offers Hi...
2 Nov 2007 at 11:00am
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Co-host Brad Forsythe interviews Erik Hauser who founded Swivel Media in early 2000 with a goal to transform the way people experience brands. Seven years later, Swivel is among the world leaders in experiential marketing. The agency?s expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs in both the real and the virtual worlds. As executive crea...
Lynn Upshaw, Marketing Faculty, Haas School of Business, UC-Berkeley and Auth...
26 Oct 2007 at 10:00am
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Co-Host Brad Forsythe interviews Lynn Upshaw, Principal of Upshaw Marketing, a widely recognized authority on brand marketing, and a member of the MBA faculty at the Haas School of Business, University of California at Berkeley. He is also faculty contributor and Leadership Project Director at UC-Berkeley for Executive Development. Lynn is an internationally known strategic marketing consultant and a recognized authority on brand marketing. His clients have included major corporations such a...
Spot Runner?s CEO Nick Grouf Explains How his Company is Revolutionizing the ...
19 Oct 2007 at 10:00am
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Co-host Brad Forsythe interviews Nick Grouf, CEO of Spot Runner. Spot Runner, Inc., is the first Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV. Grouf and longtime business partner, David Waxman, have successfully built and sold two prior companies, PeoplePC and Firefly Network, both of which focused on harnessing the democratizing power of the Internet. Spot Runner continues that tradition by utilizing the Internet to give local businesses ...
Steve Addis Describes How Profound Shifts in Consumer Expectations Mandate Ne...
12 Oct 2007 at 10:00am
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Co-Host Brad Forsythe interviews Steven Addis, CEO of Addis Creson. After beginning his career as a professional photographer, Steven entered brand management at The Clorox Company where he led the new products group. In 1987, Steven left Clorox to create a new breed of consultancy that blends excellence in both brand strategy and design expression.
For 20 years, Steven?s passion in helping companies find the deepest resonance with their audiences has led a diverse group of clients to see...
Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Ne...
5 Oct 2007 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today.
Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Cali...
Hollywood Today Columnist Alex Ben Block Talks About TV's New Fall Season, Ne...
28 Sep 2007 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Journalist for Hollywood Today.
Alex Ben Block, Entertainment Industry Journalist and Author, has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Cali...
If You Think You Know the Rules of Effective Online Marketing, Nilofer Mercha...
21 Sep 2007 at 10:00am
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Co-host Brad Forsythe interviews Nilofer Merchant, CEO of Rubicon Consulting. Nilofer Merchant is a consultant, writer, conference speaker and the CEO and founder of Rubicon Consulting, a strategy and marketing consultancy designed specifically for the needs of tech companies. She and her team of principals and staff have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more t...
Internet Entrepreneur Joel Comm Shares How You Can Become The Next Internet M...
14 Sep 2007 at 10:00am
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Co-host Brad Forsythe Interviews Joel Comm, Internet Entrepreneur and Host of "The Next Internet Millionaire."
Joel Comm is an Internet entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens...
Nine Influential Consumer Types are Shaping Today?s Marketplace and Author Ro...
7 Sep 2007 at 10:00am
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Co-Host Brad Forsythe interviews Ron Rentel, Author of Karma Queens, Geek Gods, and Innerpreneurs.
Ron is a veteran of the new product world, with over twenty years experience in the innovation and marketing industry. After 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company he founded Consumer Eyes in 1991. This leading brand and innovation consultancy creates customized methodologies that can encompass both long-term strategy and pipeline work and/or...
Bill Bruce, Chairman and CCO of BBDO New York Shares a "Shockingly Refreshing...
31 Aug 2007 at 10:00am
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Co-host Brad Forsythe interviews Bill Bruce, Chairman and CCO of BBDO New York. As Chairman and Chief Creative Officer for BBDO New York, Bill Bruce is responsible for overseeing BBDO New York?s creative output for its ever-growing client roster and to drive the Agency towards its goal of being the best creative agency in New York and beyond. Before this, Bill was best known for his work for Mountain Dew, which he gave a look and an attitude to Americas Gen-Xers when two commercials, Do...
There?s an Epidemic of Ethical Decay in Sports and Entertainment and Dr. Greg...
24 Aug 2007 at 10:00am
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Co-host Brad Forsythe interviews Dr. Gregg Steinberg, CEO of Corporate Champion Consulting.
As a speaker Dr. Steinberg uses interesting stories and anecdotes that not only entertain but inform. With his boundless energy and great message, Dr. Steinberg stays booked across the country and shows his audience how to capture the heart of a champion.
As a sports psychology and performance enhancement consultant Dr. Steinberg was voted one of the great golf masterminds in the world by Golf Di...
Paul Gillin Explains the New Realm of Social Media and How It?s Giving Power ...
17 Aug 2007 at 10:00am
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Co-host Brad Forsythe interviews Paul Gillin, Author of The New Influencers: A Marketer's Guide to the New Social Media.
Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief of Computerworld.
As principal of Paul Gillin Communications, he now advises marketing...
CEO Adam Salacuse of Alt Terrain Discusses Alternatives to Traditional Media ...
10 Aug 2007 at 10:00am
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Co-host Brad Forsythe interviews Adam Salacuse, CEO of Alt Terrain. Adam Salacuse company ALT TERRAIN serves advertising, public relations, media planning and event marketing agencies as the industry’s premier resource for Alternative Outdoor Advertising, Street Media Campaigns, and Influencer Marketing. ALT TERRAIN is dedicated to creating nontraditional media that truly connects with people and makes an impact on their lives. Through ALT TERRAIN, he has contributed to the rise of world-cl...
Intergrity is the New Currency for the Conscious Capitalist and According to ...
3 Aug 2007 at 10:00am
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Co-host Brad Forsythe interviews Patricia Aburdene, author of Megatrends 2010: The Rise of Conscious Capitalism. Patricia Aburdene is one of the world’s leading social forecasters. For twenty-five years, Patricia has helped thousands of organizations and millions of people make the most of social change and transformation. Co-author of the number one, New York Times bestseller Megatrends 2000, Patricia newest book is, Megatrends 2010: The Rise of Conscious Capitalism, a blueprint of the socia...
Nielsen?s VP Jeff Hermann Explains How Mobile and Gaming Marketing Opportunit...
27 Jul 2007 at 10:00am
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Co-host Brad Forsythe interviews Jeff Herrmann, Vice President of Nielsen Wireless and Nielsen Games.
Jeff Herrmann currently leads two businesses, Nielsen Wireless and Nielsen Games, both part of The Nielsen Company. Jeff drives Nielsen’s measurement strategy and business/product development in emerging media categories, specifically for the wireless and video game industries. Nielsen Wireless and Nielsen Games are driving media measurement innovation in emerging media platforms by leverag...
If You Think Your Gut is Smarter Than Your Head Co-Author Peter Krieg Explain...
19 Jul 2007 at 10:00am
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Co-Host Brad Forsythe interviews Peter Krieg, Co-Author of "Your Gut is Still Not Smarter Than Your Head.” Peter is also President and COO of Copernicus Marketing Consulting and has been working with Fortune 500 and other leading brands to grow their brand equity and profit line for close to 30 years. He is particularly involved with international operations and working with brands to understand customers in markets around the globe. Peter has industry expertise in retail, travel & hospital...
Innovation Thought Leader Patrick Meyer Shares Consumer Insights and a Taste ...
13 Jul 2007 at 10:00am
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Co-host Brad Forsythe interviews Patrick Meyer, CEO of NOW Inc. Patrick is a unique hybrid among business leadership in building and re-inventing Fortune 100 brands/businesses-- with both line marketing experience (The Coca-Cola Co., Gillette, Nabisco) and senior consulting role for the CMO’s/CEO'S leading the world's top brands (Miller Lite, Jeep/Dodge/Chrysler, Virgin, Pepsi. VW, Unilever, etc.). Patrick was behind advertising/marketing's innovation thought leader consultancy, WPP Fusion 5...
Chief Executive Mom Isabel Kallman Shares Insights About the Lucrative Alpha ...
6 Jul 2007 at 10:00am
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Co-host Brad Forsythe interviews Isabel Kallman, Founder and CEO of Alpha Mom. Prior to founding Alpha Mom, Isabel served as a top-level institutional equity salesperson to major US mutual funds, advising their portfolio managers on European equity investments for Salomon Smith Barney. Isabel received her BA degree from Columbia University in 1993. Upon graduation, she was recruited into the investment banking division of Salomon Brothers where she performed financial analyses of Latin Amer...
Former W.B. Doner & Co. CEO, James Dale, Shares Enlightening Observations fr...
29 Jun 2007 at 10:00am
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Co-host Brad Forsythe interviews James Dale, former CEO of W.B. Doner & Co. and author of "The Obvious. All You Need to Know in Business. Period." At W.B. Doner James oversaw creative product, new business development, negotiation, and multi-media marketing for major national /international clients. During his tenure at Doner, the agency grew from $50 to $500 million+ in annual billing, with co-headquarters in Baltimore and Detroit, offices in Tampa, Cleveland, Boston, Dallas, London, Toron...
Taddy Hall Provides Color Commentary on His New Book, The Online Advertising ...
22 Jun 2007 at 10:00am
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Co-host Brad Forsythe interviews Taddy Hall, Co-Author of "The Online Advertising Playbook" and Chief Strategy Officer of the American Research Foundation. Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well as on the gro...
Television Columnist Alex Ben Block Talks About This Years Upfronts - Part II
15 Jun 2007 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Californi...
Television Columnist Alex Ben Block Talks About This Year's Upfronts - Part I
8 Jun 2007 at 10:00am
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Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author, who has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. He is currently Senior Editor for HollywoodToday.net. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern Californi...
Get What You Want By Learning How To KISS (Keep It Simple Stupid) With Simple...
3 Jun 2007 at 6:00pm
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Co-host Brad Forsythe interviews Mark Joyner, author of Simple-ology: The Simple Science of Getting What You Want. Mark is a #1 best-selling author of over a dozen books translated in almost as many languages. He is widely recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted today (including remotely-hosted ad tracking, electronic books, Integration Marketing, and more ...) One of his books...
