Which One Of These Sales Problems Do You Want To Get Rid Of?

• not enough leads
• not enough sales
• poor leads
• lousy sales copy

The First Copywriter On The Internet Is Now Accepting a Few New Clients

Good sales copy is not the answer to all your marketing problems. But, without it, you don't stand a chance. I'm a no BS sales creator and experienced copywriter.

I know how to make sales. I understand my job to be that of increasing your sales. It's not about writing! It's about SELLING. Sales are all that matters in business.

If you hire me, you're not paying for a readily available commodity. You're paying for sales. And sales are not easy to come by.

Copywriters are easy to find. Some are cheap. Some are not. A writer who can create sales for you is priceless. You decide which kind of copywriter you want.

Sales are the bottom line to business success. Without sales, you're unemployed. You have no business. Fact is, your product or service is being sold. The question is, are you selling it or is your competitor?

The power of your sales tools determines the answer to that question. If you have a copywriter who knows how to use the right hot button words and phrases, you'll get lots of sales and leads. If you want that type of copywriter, get in touch with me to see if I have an opening.

Oh, don't get me wrong. You have to have a good product or service. I can't sell something that's not worth people buying. And you have to provide great customer service and treat people right. Good copywriting can't carry your entire business.

What good copywriting can do is to get people interested enough to read all your sales copy. Oh, did I tell you that you only have about three seconds to do that? And then your copy must lead the prospect to take the action you want them to take. Sounds easy? It's not.

"I wanted to let you know that I am happy with the results on the latest copy for WISH. Phones began ringing immediately after first night on-air with a pretty good percentage of conversions to appointments. Thanks for another solid script and don't hesitate to ask when you may need your next referral for radio."--- Phillip Bennett, CBS Radio

"The beauty of your copy is that it is so International. By that I don't mean different languages but that it will sit well both sides of the pond, unlike most American copy which comes over as too brash to the English eye."--- Alan Wicks, Sandy Twinning Association, U.K.

There's copywriting and then there's copywriting that sells. Decades of making sales is what I offer.

When I write your sales copy, I don't write it to read like a classic novel or beautiful pros. I write it directly to your audience to sell your product or service. It talks to the heart of your prospect. It speaks to their needs and wants. It proves to them you are the best option in your category. If that's what you want, contact me now. Call me at 316.665.6904.

Blog

Should You Lower Your Prices Because of the Economy?
21 May 2013 at 1:51pm
Posted by Susanna Hutcheson

I was talking with a friend this morning who owns her own small business. “It’s either feast or famine”, she said when I asked her how business was. She said she could lower her prices but people don’t value something they get cheap. She added that when people get a cheap promotion at one place, [...]

The Difference Between a Copywriter and a Content Writer
19 May 2013 at 11:06am
Posted by Susanna Hutcheson

I’ve been in business online since before the browser. So  I’ve seen just about every sort of person who would seek the type of writing services I offer. The majority of them in the beginning really understood what a copywriter was. They were true business people who had dealings with copywriters in the past. But [...]

How To Get People To Do What You Want Them To Do
10 May 2013 at 9:47am
Posted by Susanna Hutcheson

The one thing all businesses have in common is the need to get other people to do something.  It’s often to make a purchase. A doctor may want to persuade a patient to take a certain medication or have a procedure. An attorney may want to convince a jury to find their client innocent. How [...]

How Do Your Surroundings Make You Feel?
26 Apr 2013 at 11:21am
Posted by Susanna Hutcheson

I’ve been talking about my year-long decluttering project. Let’s take it a step further and discuss one of the most important reasons to declutter and one of the main benefits of having a clutter-free environment. Look around your house, your office. What do you see? Do you see lots of stuff? Do you see one [...]

The Years of Protest And The Oreo Cookie
2 Apr 2013 at 10:09am
Posted by Susanna Hutcheson

I was thinking about an episode in what was the soap opera known as my childhood. Thought I’d share it with you. One spring day my mother was planning a tea party for some of her friends. Now, you need to see this in terms of the fifties. Women in those days wore white gloves [...]

A Surefire Way To Get More Business and Be Seen As the Go-To Person
2 Mar 2013 at 3:30pm
When I was just starting out in business, and in life too I guess, I accidentally found an incredible way to become recognized as an authority in your field and the go-to person. Because of my background and training, I was a pretty good writer and fairly easily got published. Most of what I wrote was for national sales magazines. So, I was published along side the most famous names in selling, like Elmer Wheeler. This established me as an authority in selling. Now, I know you dont care about my ancient history. But this has to do with you. Because by becoming published, you will stand above the crowd and push out your competition.

How To Sell Anything To Anyone Every Time
1 Mar 2013 at 9:13pm
Everyone sells something. Those of us in business sell a service or product. As the late president of IBM, Thomas Watson Sr. said, Nothing happens until a sale is made. Id be surprised if he was the first person to say that but hes credited with it nonetheless. And, its true. But how do you sell?

Radio Commercials Pack a Powerful Punch for the Smart Marketer
1 Nov 2012 at 11:00am
I love writing radio commercials more than any other type of copy. Id like to do it full time like I once did. Why? Well, to be honest, its fun when you know how. And I do. And also because people who sell on radio and have top-drawer commercials can really pull in the business. Radio listeners buy.

Real Estate Agent Outsells Everyone Else By Using Radio Advertising
11 Oct 2012 at 2:24pm
Local real estate agent, Mike Grbic, is a guy who doesnt worry about the bad economy. In fact, hes put what Im guessing to be a lot of money into radio advertising. Moreover, he voices his own spots. I generally tell clients to never voice their own spots. But, there are exceptions.

When Theyre Looking for Cheap Copywriting, Make Sure They Dont Stop at Your S...
7 May 2012 at 6:36pm
Do you get a lot of requests for copywriting quotes? If so, do most of the people asking for quotes expect to pay a paltry sum for a ton of work? I?m willing to bet my next meal that?s the case. It was with me until I got sick and tired of it. Let?s face facts. A good many folks think copywriters have no right to earn decent money. Little matter that we work hard and study long hours for years, decades. Little matter . . .

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