copywriting services online since 1993
Susanna Hutcheson is the first copywriter to use the Internet to market a professional copywriting service. She has decades of experience helping clients all over the world - from one-person businesses to large enterprises. Oh, and Susanna is a highly regarded humorist. She can write comedy for your next speech or any other reason you might need some witty lines of gab to make folks think you're the greatest communicator alive. She has owned numerous newspapers and written for both newspapers and magazines both in print and digital. Contact her for all your writing needs.
Powerful copywriting causes you to connect to your audience. It empowers you to get those all-important sales and hang onto clients and customers and brand recognition. I'll create crystal-clear communications that helps people to connect how your product or service will make their lives better. I have an obsession with simplicity and style that makes you look like the leader in your field.
Effective sales copy tells the world you know your business and you have what they need.
If you're smart, you'll look at the copywriter you hire as your hired gun. He or she will be the one bringing in the money for your business. No matter how good your product or service is, unless someone knows how the hell to sell it, to persuade folks to buy it, it isn't going anywhere soon.
Don't be naive and hire an inexperienced copywriter who will gladly work for dimes just to get experience unless you want to fund his experience.
Just a small fraction of one percent of the population can write good sales copy. Hire someone on Fiver or elance or whatever dime store you want and you'll deserve the results you get.
I know how to make sales. I understand my job to be that of increasing your sales. I'm one of the few top copywriters who writes their own copy. If I accept your project, I do all the writing myself. I don't hire any writing out. If I don't have time to write it, I don't accept the job.
Sales are the bottom line to business success. Without sales, you're unemployed. You have no business. Fact is, your product or service is being sold. The question is, are you selling it or is your competitor?
The power of your sales tools determines the answer to that question. If you have a copywriter who knows how to use the right hot button words and phrases, you'll get lots of sales and leads. If you want that type of copywriter, get in touch with me to see if I have an opening.
Oh, don't get me wrong. You have to have a good product or service. I can't sell something that's not worth people buying. And you have to provide great customer service and treat people right. Good copywriting can't carry your entire business.
What good copywriting can do is to get people interested enough to read all your sales copy. Oh, did I tell you that you only have about three seconds to do that? And then your copy must lead the prospect to take the action you want them to take.
Sounds easy? It's not.
"I wanted to let you know that I am happy with the results on the latest copy for WISH. Phones began ringing immediately after first night on-air with a pretty good percentage of conversions to appointments. Thanks for another solid script and don't hesitate to ask when you may need your next referral for radio."--- Phillip Bennett, CBS Radio
"The beauty of your copy is that it is so International. By that I don't mean different languages but that it will sit well both sides of the pond, unlike most American copy which comes over as too brash to the English eye."--- Alan Wicks, Sandy Twinning Association, U.K.
There's copywriting and then there's copywriting that sells. Decades of making sales is what I offer.
When I write your sales copy, I don't write it to read like a classic novel or beautiful pros. I write it directly to your audience to sell your product or service. It talks to the heart of your prospect. It speaks to their needs and wants. It proves to them you are the best option in your category. If that's what you want, contact me now.
Please note, I do not give free phone consults. I'll gladly pick up the phone and speak with a client after I've been hired and paid. But all initial contact will be by email only. Please do not ask me to call you. There is a charge for my time if you want an initial phone consultation.
This is what writing great sales copy is really all about: “Do you remember that in classical times when Cicero had finished speaking, the people said, ?How well he spoke? — but when Demosthenes had finished speaking, the people said, ?Let us march??? –Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where [...]
Have you ever thought what it would be like to bring someone back from the dead — someone who dies in maybe the 1980s. Say he smoked like a lot of us did back then. So here he is in 2014 and he can’t smoke anywhere. It’s almost illegal. Ok. That’s a good thing. But [...]
I don’t know when making a profit became wrong. I don’t know when a businessperson began feeling the need to apologize for earning money and keeping it. I don’t know when we made the transition from capitalism to socialism. I do know that we have. Every day I see business people telling a group that [...]
Yesterday I had one of my kitchen “incidents”. I was preparing my famous prune yogurt smoothie in the kitchen and just about had it together. Cat came in, set on his stool and started screaming at me. Not talking. Screaming. He made me SO nervous that I turned the blender on with the spoon in [...]
Everyone has their own method of following up on leads. If you get your leads online like most of us do, how’s the best way to follow up? In my experience, you have several options. You can follow up by email or phone or you can use an autoresponder. For the sake of this discussion, [...]
A Surefire Way To Get More Business and Be Seen As the Go-To Person 2 Mar 2013 at 3:30pm
When I was just starting out in business, and in life too I guess, I accidentally found an incredible way to become recognized as an authority in your field and the go-to person. Because of my background and training, I was a pretty good writer and fairly easily got published. Most of what I wrote was for national sales magazines. So, I was published along side the most famous names in selling, like Elmer Wheeler.
This established me as an authority in selling. Now, I know you don't care about my ancient history. But this has to do with you. Because by becoming published, you will stand above the crowd and push out your competition.
How To Sell Anything To Anyone Every Time 1 Mar 2013 at 9:13pm
Everyone sells something. Those of us in business sell a service or product. As the late president of IBM, Thomas Watson Sr. said, "Nothing happens until a sale is made." I'd be surprised if he was the first person to say that but he's credited with it nonetheless. And, it's true.
But how do you sell?
Radio Commercials Pack a Powerful Punch for the Smart Marketer 1 Nov 2012 at 11:00am
I love writing radio commercials more than any other type of copy. I'd like to do it full time like I once did. Why? Well, to be honest, it's fun when you know how. And I do. And also because people who sell on radio and have top-drawer commercials can really pull in the business. Radio listeners buy.
Real Estate Agent Outsells Everyone Else By Using Radio Advertising 11 Oct 2012 at 2:24pm
Local real estate agent, Mike Grbic, is a guy who doesn't worry about the bad economy. In fact, he's put what I'm guessing to be a lot of money into radio advertising. Moreover, he voices his own spots. I generally tell clients to never voice their own spots. But, there are exceptions.
When They're Looking for Cheap Copywriting, Make Sure They Don't Stop at Your... 7 May 2012 at 6:36pm
Do you get a lot of requests for copywriting quotes? If so, do most of the people asking for quotes expect to pay a paltry sum for a ton of work? I?m willing to bet my next meal that?s the case. It was with me until I got sick and tired of it.
Let?s face facts. A good many folks think copywriters have no right to earn decent money. Little matter that we work hard and study long hours for years, decades. Little matter . . .