DIRECT RESPONSE COPYWRITING

Direct mail,email advertising, print ads, online sales letters, Web sites, landing pages, radio commercials, television commercials, telemarketing scripts, marketing consultations and critiques. Experienced in writing for the UK market.

My words and the way I use them are the secret weapon of many businesses, large and small. I've increased sales for one-person enterprises to multi-national companies.

Do you need more sales? The way to get them is to invest in well-written sales copy. If I have an opening in my schedule, I can help you to achieve your goals.

Do I hit a home run every time? No. No copywriter does. The famous copywriter, Eugene Schwartz, said he missed the mark more times than he hit it. Babe Ruth struck out more times than he hit a home run. But, for a very long time, he was the home run king and one of the greatest ball players in the world.

Are you willing to take a chance on an inexperienced copywriter just to save a few bucks? Or worse, are you willing to write your sales copy and miss the mark by ten miles? Don't you prefer to give yourself the edge with experience?

If you've opened a direct mail sales letter, heard a business-getting radio commercial, happened upon a Web site that sold you quickly, you've probably read my sales copy.

I'm Susanna Hutcheson. I've had some four decades of experience. Clients who are smart enough to follow my counsel make a ton of money because I give them a dynamic arsenal with which to beat out the competition. With my training in psychology, I know how to hit the right buttons and use the right trigger words. You don't get that with inexperience. And cheap inexperience is your only alternative.

For example . . .

I wrote sales material for Southwestern Bell Telephone Co. that got them lots of new business. In fact, their business tripled. I wrote copy for Sears that brought customers into their tire stores by the droves. I wrote an advertorial for The National Paint and Coatings Association that helped them build brand. I wrote an advertorial for The James Ray Door Company that increased their business and brand awareness. I wrote an advertorial for the Credit Union of America that helped them get new members when the mortgage rate was 10.8% and rising. I wrote a magazine advertorial for Western Kansas Express that helped them build brand at a low point in their business. And on and on.

In addition, I've written ads that appeared in USA Today,The Wall Street Journal and many other well-known publications.

I write clear and concise advertising sales material for all sorts of businesses. I have clients in the U.S., Canada, New Zealand, the U.K., Singapore, Dubai and other places.

My direct response copywriting sells products and services for businesses from one person enterprises such as Midwest Accounting to small businesses like Saskatoon Diesel Service to large corporations such as Bell Atlantic, Direct Mobile, Sears and The National Enquirer to name a few.

I'm trained, educated and experienced in influencing the behavior and perception of your potential customers or clients.

Need a landing page that will convert people? I can make that happen for you. My copy will be optimized so you get high organic listings in most cases. You can test it to make sure it's working. My sales message will work for you. Give it a try.

I Write Most Types of Business Communications.

While there are a few things I prefer not to write, I handle most any writing assignment. Most of the assignments, however, are one or more of the following:

• Web site content
• Long copy
• Landing pages
• Sales letters
• Direct mail packages
• Radio commercials
• Brochures
• Print ads
• Telemarketing scripts
• Press Release Writing and Distribution
• Podcast scripting
• Ebooks and articles (ghostwriting)
• Consulting and Advice
• Book promotions
• Public relations

David Gardner is a realtor with Coldwell Banker Pinnacle Properties. He needed some radio commercials to get more business. The real estate business was in a severe slump and he knew he had to do something fast. So he hired me to write a package of radio commercials for him. He was very pleased with the results. Listen to what he has to say. David Gardner Homes

You've Got About 6 Seconds To Prove You're Worth Their Time.

You don't have 10 minutes. You've got about six seconds to convince your visitor, reader or listener that you're different from the competitor and worth their valuable time.

You must be very clear in your marketing material about the following:

• What am I offering?
• What problem does my idea or offering solve?
• Why is it worth trying and buying?
• Who is my target audience?
• Who am I and what are my credentials?
• Who are my competitors and how am I different from them?
• What resistance or objections will people have to this?
• What is the purpose of my pitch?
• When, where, and how do I want people to take action?

If you can't answer all of the above and if these issues are not addressed in the first 60 seconds or less, you've lost a sale. Period.

Most people are bad marketers. They yell "sooie" all day and can't get a single hog to the trough. Remember, professional sales copy is not a discretionary expense --- it's a necessary investment.

It's All About Sales

"I get lots of traffic. But nobody buys anything." I hear that all the time. How many times a day does this happen to you on your Web site? Your expenses go on. You have to pay to have that site hosted. You have to pay lots of bills. Some related to your business. Some personal. But pay them you must. It costs you real money when a prospect leaves your Web site without making a sale! The same is true with all your marketing, including direct mail, email and radio commercials to name a few.

Losing sales because of poor marketing and bad sales copy is more costly than hiring the most expensive copywriter. You pay the copywriter one time. But with poor copy, your sales drip out, every minute, hour and day. They eat into your capital until it's gone.

Selling is hard work. It's easier for a camel to get through the eye of a needle than for the average marketer to make a sale. But it's a snap for that camel to pass through the eye of a needle if it's lightly greased. And a good copywriter knows how to apply just the right amount of grease.

I can convince people to buy your products and services. Period. Some copywriters drink at the fountain of knowledge. Others just gargle. All copywriters are NOT the same. Which kind do you want to write your sales copy?

What I Bring to the Table

I bring the following six things to the table. These are skills and areas of experience that translate into the ability to get more business for you better than anyone else.

• Background in sales
• Background in marketing
• Education in psychology
• The ability to be a problem solver
• Business owner
• Excellent writing skills

Are You Ready To Make Sales?

You can't steal second base and keep one foot on first. Are you ready to get that foot off first? Then read on.

As an experienced copywriter, I can provide you with headlines that grab, copy that compels and words that sell.

While I specialize in Web page sales letters, and direct mail copywriting, I also write radio commercials, full page magazine, newspaper and tabloid advertisements, advertorials, autoresponder sales copy, press releases, brochures, sales scripts, including powerful, lead-getting telemarketing scripts, and anything you need in your marketing, advertising and in your business. I will also critique your sales material and provide you with critical help in making your current sales copy work.

My firm also handles rush jobs. In fact, we specialize in meeting tight deadlines. It costs you more. But when you just must have it fast, it's well worth it!

Accepting a Few Clients.

The stakes in business are high. Can you afford not to hire a copywriter who knows how to get you to the top and keep you there? Turn your important advertising over to a professional.

My schedule fills up fast. If you want more sales, get in touch with me now. Check my availability and reserve your place if there's a time slot open.

Your request for information will bring you full details. You'll discover the difference. You'll learn that hiring me is not like hiring other copywriters. You'll discover why I can give you more.

Only Bad Marketers Settle For Second Best Or Do It Themselves.

Save money. Write your own copy. Have a second-tier copywriter come up with your sales message. But, if you do, remember this: The difference between a little red Armani dress and the $59 knock-off at the bargain basement sale may only be in the stitching and the type of material used. But a woman looks like a million bucks in one and a hooker in the other.

"Creating Wealth for Businesses and Entrepreneurs Since 1967." ™

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Susanna K. Hutcheson, Executive Creative Director
6505 E. Central #106, Wichita, KS 67206
Voice: 316-665-6904 Fax: 316-684-0457

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